We are the builders of possible: Bringing oncology solutions to Greater Asia

Born in Korea. Grew up in Saudi Arabia, France, and Spain. Perhaps this rich exposure to different cultures, languages, and environments is what fuels Minha Ryu’s curiosity about the world and how to manage marketing needs for BD’s Peripheral Intervention business in Greater Asia.

The Singapore-based Senior Marketing Manager started her career journey with C.R. Bard in 2015 as a Product Marketer in Korea. Following BD’s acquisition of Bard, she then relocated to Singapore in 2019, where she has been ever since.

“I have the opportunity to work with associates and leaders from all over Asia, Portugal, the Netherlands, Arizona, and more and I think this is a large part of what makes my role fun, exciting, and even challenging when you consider all of the different time zones alone,” said Minha. “I earned my degree in International Relations from Yonsei University. I think it’s important to understand the market not just from a purely med tech perspective, but from social, geo-political, and economic points of view as well.”

Describing your role to those outside of BD

When Minha meets new friends, industry peers, or even tries to explain her role to her daughter and her daughter’s friends, she says simply: “I’m working to support med tech products and solutions that can help patients all over the world with detecting and treating cancer through our Oncology portfolio, which is really rewarding.”

Another aspect to her role that she appreciates: there’s never a shortage of learning – even after being in role for several years now.

“I think it’s really exciting that I still have a lot to learn – there is always something to elevate my knowledge – whether it’s about the products themselves, market dynamics, quality, supply chain, our customers – every day feels new to me,” said Minha.

What’s most challenging to Minha?

When she thinks about the most challenging aspect of her role, Minha explains that getting the marketing strategy and approach just right for various countries can be tough.

“I am responsible for several countries and when you consider Japan as one market, Australia as another and India as yet another, as examples, the healthcare systems themselves within these markets are at such different stages of maturity so you really have to understand end-to-end the needs of the customer from many different vantage points,” she said.