We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the business unit:

BD Interventional (BDI) focus on leading innovation and life-enhancing devices in the field of surgical, endovascular, urological and critical care interventions aiming at advancing the treatment of high burden diseases and enabling surgical and interventional procedures.

About the role:

The International IR Lead is responsible for shaping and executing the marketing strategy across regions to accelerate growth within the IR Platform. This role is responsible for aligning regional marketing initiatives with platform objectives, overseeing market analysis, and developing differentiated strategies to enhance brand presence and competitive positioning. The International IR Lead partners cross-functionally with regional teams and commercial operations, to ensure operational readiness and sustained execution. 

Key responsibilities include:

•  Partner with the regions to develop strategic growth plans, focusing on market development, expansion and competitive differentiation aligned with platform strategy. 

• Partner with regional teams to analyze market data and identify emerging trends. Assess the global competitive landscape and leverage customer insights to drive strategic differentiation 

• Lead global market modeling to identify and monitor key growth opportunities and inform capacity planning. 

• Partner with Commercial Operations to ensure adequate supply and sustained project execution. 

• Collaborate internally across functions including Marketing, R&D, Medical and Regions and externally by going to conferences, studying trends, understanding guidelines and studies, working with KOL’s etc. to identify customer-driven insights and opportunities. 

• Act as a liaison to regional teams, ensuring marketing plans support global strategy and revenue targets. 

• Lead development of global education tools, communication programs, training, and budget impact models. 

• Partner with innovation team to identify and drive key innovation projects to drive growth and expansion globally, including organic and potential acquisition or investment opportunities. 

• Lead portfolio reviews with regional teams to ensure alignment and performance optimization. Identify portfolio gaps within regions, focusing on underperforming products and potential areas for improvement. 

• Implement comprehensive portfolio strategies to optimize product mix and increase profitability. 

Required education and experience

• Bachelor’s degree in marketing, business, or a technical field 
• At least 7 years of experience in marketing, product management, or in an international business role.  
• Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities.
• Action oriented with demonstrated ability to drive results.
• Demonstrated interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven.  
• Thorough understanding of global laws and regulations related to the approvals, sales and marketing regulation

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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