As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Job Summary

The Inside Sales Associate – Commercial Operations & Growth Enablement is a critical role within Waters Advanced Diagnostic, responsible for driving pipeline development, installed base optimization, and commercial execution across the sales organization.

Operating at the intersection of Sales, Marketing, and Service, this role enables revenue growth through opportunity ownership, lifecycle management, analytics, and sales enablement, ensuring the field team is supported with actionable insights, disciplined processes, and operational efficiency.

This is a field-based role, requiring regular engagement with customers and the sales team, with the flexibility to work from internal offices as needed to collaborate with cross-functional partners.

Key Responsibilities

1. Service Contract & Revenue Management

• Manage instrument service quoting and renewal process:

  • Review monthly service expiry reports

  • Assess and prioritize renewal opportunities

  • Collaborate with Sales and Marketing leadership on pricing strategy

  • Coordinate quote generation through SAP with Field Service

  • Process purchase orders and track agreement setup and billing

• Drive service contract renewal rates and recurring revenue protection

• Ensure visibility and follow-through on all service-related opportunities

2. Pipeline Development & Opportunity Management

• Own and manage Point of Care (POC) sales opportunities, including Veritor:

  • Drive pipeline creation, qualification, and progression

  • Maintain high-quality opportunity tracking and updates within Salesforce (SFDC)

• Proactively identify whitespace opportunities within the installed base and broader market

• Support the field sales team by creating and routing qualified opportunities

• Ensure strong funnel discipline, pipeline hygiene, and forecasting accuracy inputs

• Contribute directly to pipeline growth and revenue acceleration

3. Installed Base, Analytics & Market Intelligence

• Manage installed base lifecycle strategy with LAS:

  • Identify systems 10+ years old and execute customer communication aligned to upgrade strategy

  • Partner with Sales to initiate and track upgrade/replacement opportunities in SFDC

• Lead sales analytics and KPI reporting:

  • Develop, maintain, and enhance SFDC dashboards and reporting tools

  • Ensure accurate monthly updates to the Operating Workbook KPI tracker

  • Analyze sales performance drivers and barriers, including ordering trends and customer behavior

• Serve as central owner of market intelligence and data integrity:

  • Maintain competitive intelligence repository

  • Manage installed base data accuracy across systems

  • Provide insights to support strategic decision-making and targeting

4. Sales Enablement & Cross-Functional Support

• Act as a key liaison between Sales and Marketing, ensuring alignment and execution

• Ensure the sales team has access to:

  • Relevant tools, collateral, and insights

  • Timely market and competitive intelligence

• Identify gaps in sales enablement, process, or tools, and recommend improvements

• Support execution of marketing campaigns and commercial initiatives

• Enhance overall sales productivity and effectiveness

Required Experience:

• Degree level qualification; or equivalent combination of education and experience.

• Experience in Microbiology, Specimen Management and/ or Diagnostics

• Strong communication and presentation skills. Able to effectively share information in both verbal and written form.

• Familiar with or past experience using SAP and Service Max

• Familiar with Salesforce.com or other CRM

Preferred Experience:

• Previous remote selling experience preferred

• Fluency in French is preferred

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

CAN Mississauga - Derry Road West

Additional Locations

Work Shift