We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

This is an in-office position. Candidates who live in the Warwick, RI or the Vernon Hills, IL area can be considered. Relocation assistance is not available.

About the role:

As the Senior Manager of Marketing Research, you will play a mission‑critical role in shaping the future of the Surgery Business Unit at BD. This position is ideal for a Customer Insights or Marketing Research leader who thrives on translating complex market, customer, and competitive dynamics into meaningful direction for innovation, portfolio strategy, and commercial decision‑making.

You will serve as the organization’s strategic insights partner—leading advanced research programs, elevating customer understanding, and ensuring BD brings truly differentiated solutions to surgeons, clinicians, and healthcare systems around the world.

Key responsibilities include:

Lead the Insights Strategy

• Own and advance the Insights & Analytics agenda for key BD Surgery platforms, ensuring insights directly enable long‑term growth and strategic success.
• Champion customer‑centricity across the business unit by relentlessly bringing the voice of the customer and the external market into strategic conversations.

Run Best-in-Class Research Programs

• Design and execute world‑class primary and secondary research programs to uncover unmet needs, size opportunities, and guide product development.
• Develop clear, strategic opportunity frameworks rooted in customer, market, and clinical insight.

Drive Business Influence

• Partner closely with Marketing, R&D, Business Development, and regional teams to build integrated learning plans aligned to key business issues.
• Translate insights into compelling recommendations that influence portfolio strategy, positioning, pricing, segmentation, messaging, and innovation roadmaps.

Deliver Forward-Looking Market Foresight

• Anticipate how technology shifts, competitive trends, healthcare economics, and stakeholder needs will shape future market opportunities.
• Provide proactive “market sensing” that informs long‑term strategic planning.

Tell the Story Behind the Data

• Communicate insights through clear, influential storytelling—leveraging dashboards, visualizations, and executive-level narratives to drive understanding and action.
• Ensure insights are socialized effectively across teams through presentations, reports, and strategic discussions.

Serve as a Thought Leader

• Stay up to date on leading-edge research approaches, methodologies, and tools.
• Elevate BD’s insights capabilities and foster a culture of evidence-based decision-making.

About you:

You are passionate about turning data into strategic advantage, influencing senior leaders, and driving business impact. You have proven success influence cross functional partners and excellent communication skills. You can manage multiple concurrent projects and priorities and have a drive for continuous improvement.

Required education and experience

• Bachelor’s degree required
• At least 6 years in Customer Insights, Marketing Research, or Strategic Analytics.
• Experience executing and synthesizing primary and secondary research and the ability to build integrated multi-method learning plans.
• Strong business judgment and the ability to apply research through a commercial lens.
• Deep command of Marketing Research methods (qualitative and quantitative), including experience with advanced analytics such as volumetric forecasting, MaxDiff, TURF, and choice-based methods
• Must have Vendor management experience

Preferred qualifications:

• MBA or Master’s degree
• Experience in medical devices, pharmaceuticals, or OTC
• Global research experience is a plus.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

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