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Global Marketing Manager, Women's Health & Cancer

Apply Now Job ID R-358404 Date posted 01/22/2020


Baltimore, Maryland

Job Description Summary

Job Description


BD is looking for a strong, dynamic marketer to drive growth in BD’s cervical cancer diagnostics franchise and support regional launches of transformational assays and instrument platforms. We need someone who can deliver results with our innovations today and prepare the market for our innovations tomorrow. The global marketing manager WHC (Women’s Health and Cancer) will be responsible for global downstream marketing within BD’s cytology and HPV franchises in support of key markets including western Europe and select markets in Asia and Latin America. Reporting to the global Business Line Leader, he/she will work jointly with the business leader, WW downstream and upstream marketing teams, scientific and medical affairs, service, and regional marketing teams to develop and execute successful commercialization strategies for new products entering verification and validation, as well as life cycle management of on-market products. He/she will be responsible for developing key insights into market opportunities, creating solutions to commercial barriers, shaping the market for our solutions, and executing strategies to drive financial performance. He/she will be the brand owner for the BD Onclarity HPV assay while being responsible for cervical cancer marketing strategies across cytology and HPV for the the aforementioned regions. This role is one of three marketing managers supporting the global WHC business.


  • Develop a deep understanding of the cervical cancer market, including customer needs, market atlas, market trends, technology trends, clinical management, and reimbursement.
  • Manage the BD Onclarity HPV brand, including identification, planning, and execution of market research, collateral, campaigns, and digital marketing (web and email) to drive brand awareness and value messages. Emphasis on development of marketing and sales solutions across WHC’s portfolio of products, including BD Totalys instrumentation and BD SurePath Liquid Based Cytology.
  • Develop comprehensive market shaping plans for BD’s cervical cancer solution, including evidence generation and dissemination, reimbursement, customer and sales training, and KOL strategy.
  • Develop annual global marketing plan and set of global marketing and sales tools/assets to support regional commercialization.
  • Develop and roll out training on sales tools/assets to regional marketers, including training effectiveness checks.
  • Partner with regional marketing leaders to review customer targeting and sales funnels, monitor monthly financial performance, and proactively adjust marketing plans and tactics to meet strategic objectives and deliver on financial performance.
  • Collaborate with regional marketing leaders to plan and support key international conferences.
  • Develop deep knowledge of the customer experience from customer opportunity identification through implementation and support the regional marketing teams with strategies to maximize customer experience and time-to-revenue.
  • Partner with the WW upstream marketing team on a smooth hand off of launch plan and marketing deliverables for new products entering verification and validation
  • In collaboration with WW Upstream Marketing team determine and prioritize key unmet needs and opportunities, lead business cases development, and drive product and solution definition for future offerings.

Key Leadership Qualities include:

  • Drive for execution, ability to work independently and maintain focus on key business drivers
  • Influence others: Intuitively and quickly assess people and situations and act accordingly. Demonstrate strong persuasion and timing skills.
  • Ability to work effectively and collaboratively in a matrix environment.
  • Display strong analytical and strategic thinking and reinforce this behavior in matrix interactions
  • Demonstrate and promote leadership courage by doing what is right and by always keeping the customer at the center of every decision.
  • Dealing with ambiguity: Demonstrate agility and action orientation when facing change and uncertainty. Effectively manage change and instill confidence.
  • Encourage and promote inclusive and diverse thinking, from both an internal and external view
  • Excellent communication, interpersonal and persuasion skills

Position Requirements:

  • Requires a BS (Life Science discipline strongly preferred), MBA in Marketing or Business is strongly preferred.
  • Requires seven-ten (7-10) years of marketing and/or sales experience. Preference for medical technology, diagnostics, or pharmaceutical industry experience, with ideal experience including HPV or infectious diseases 
  • Strong business and financial acumen is desired.
  • Familiarity with US, ex-US reimbursement process beneficial.
  • Experience with Marketing Excellence initiatives is desired.
  • International work experience is preferred.

Primary Work Location

USA NC - Durham (Tripath Oncology)

Additional Locations

Work Shift

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email