Job ID R-420579 Date posted 11/30/2021 Apply

Global Product Manager – Core MDx and WHC Instruments

Job Description Summary

Global Product Manager is accountable for the achievement of key marketing functional goals at a product line level for BD Molecular and Women’s Health and Cancer Instruments. These products supporting multiple solutions (molecular and cytology) across the business line portfolio.

Job Description

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BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most sophisticated global health issues.

Global Product Manager is accountable for the achievement of key marketing functional goals at a product line level for BD Molecular and Women’s Health and Cancer Instruments.  These products supporting multiple solutions (molecular and cytology) across the business line portfolio.

The role will have responsibility for downstream marketing activities in support of our Regional Marketing teams with focus on demand planning and supply management. Influences the development and drives the execution of functional or product line plans with direct impact to revenue. Works closely with Global Marketing Managers, providing significant input into product line-related business decisions and resource planning.  Plays critical role in key projects/ initiatives improving our overall customer experience and operational efficiency. Demonstrates marketing knowledge in daily activities and responsibilities, e.g. branding, product development, forecasting, and products’ campaigns. This position will be accountable for worldwide product planning as well as forecast and demand consensus for instrumentation as applicable. Will serve on product development core teams as well as act as the liaison between internal functional areas and field based sales teams.


  • Manages all aspects of product marketing plans for assigned products to ensure the achievement of financial/budget expectations and product line strategies, including market sensing, market development and marketing mix.

  • Manages drivers of demand for assigned product line(s) such as pricing strategy, channel strategy, contracting, and product mix. 

  • Participates as a marketing member on cross-platform technical teams, delivering the marketing leadership and support needed to the relevant projects. 

  • Works in conjunction with other BD marketing teams to identify opportunities to improve product collection devices and claims as well other associated ancillary products applicable to the molecular or cytology platforms covered.

  • Works with worldwide marketing manager in driving new product development for platforms, as well as managing product updates to hardware and software to improve customer experience.

  • Works with sales and national accounts groups in rolling out strategic product and pricing initiatives.

  • Works closely with regional sales training teams to update and develop sales training tools for associated product line.

  • Responsible for developing sales promotions either direct or through distribution for covered product lines.


  • Bachelor’s degree in scientific/ technical area (e.g., life sciences, med tech), MBA preferred.

  • Minimum of 3 years in product and/or market management. Business experience may include marketing, sales, sales training, business development.

  • Prefer minimum of 2 years of business experience in the life science industry.

  • Experience in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy and go to market models and strategies.

  • Demonstrates effective communication and presentation skills and can work internationally with diverse cultures.

  • Displays an understanding of product lifecycle management, business strategy planning, comprehensive market assessment and financial justification/analysis using product line financial management tools.

  • Has a history of achieving and delivering against key objectives and timelines.

  • Able to work at a fast pace with minimal supervision. 

  • Flexibility to travel 25% of the time.

For many roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, weekly testing for COVID-19 may be available instead of vaccination. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Primary Work Location

USA MD - Sparks - 7 Loveton Circle

Additional Locations

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