Job ID R-397474 Date posted 11/04/2021 Apply

MCM Global Marketing Manager – Microbiology Platform

Job Description Summary

The Global Marketing Manager will develop market positioning and support the Media Core Microbiology (MCM) Business unit “Go to Market Strategy” to clearly communicate the platform’s system wide portfolio value proposition and competitive differentiation. By conducting customer based research and working closely with cross-functional teams including marketing managers, solutions team and regions to understand customers’ workflow needs, the global Marketing Manager will support the global business line leader in developing value-based messaging to articulate the Microbiology portfolio value and utility in context to the customers’ environment.

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most exciting global health issues.

This position will be an integral part of the MCM marketing and Product Management Team, responsible for driving downstream and upstream marketing initiatives that support our growth objectives. Responsibility will include defining, developing effective positioning, and content to articulate Micro’s value across customers in addition to supporting product launches, sales training & education, developing go-to-market strategies and generally building and implementing global product commercialization plans in conjunction with regional marketing teams.  Position will also require a close partnership with global operations and OEM suppliers to ensure continuity of supply for all products within the portfolio


The role reports to the MCM Global Business line Leader, Microbiology, and establishes and maintains a world-wide communication network with regional product and solution marketers.

  • Leads, develops and implements global marketing initiatives and programs.

  • Identifies new market opportunities, develops, implements and leads communications related to Microbiology products and system solutions

  • Responsible for handling a comprehensive marketing plan and content development for the Microbiology portfolio

  • Initiate, develop and implement global marketing plan to increase market awareness, enable effective selling, deliver differentiated value to our customers and meet business unit financial goals.

  • Works with Solution Team to develop system solution messaging and positioning that will differentiate products in the market and identify how they address customer needs. Build internal and external positioning documents passionate about the clinical and Industrial market articulating the financial benefits of our solutions.

  • Develop and deliver sales tools and training to support regional marketing efforts. Executive level and end client facing power point presentations and formal communication

  • Communication to regions of product availability, continuity of supply issues and general product management responsibilities

  • Positive relationship with global operations to ensure continuity of supply

  • Effective communication of product forecast working with global regions, planners and supply chain

  • Leads, develops and implements global marketing initiatives and programs.

  • Identifies new market opportunities, develops, implements and leads communications related to Microbiology products and system solutions

Qualifications

  • Marketing Communication experience crafting and delivering value based messaging, branding campaigns and new market expansion campaigns

  • Confident and skilled in communication and presenting across various levels of partners from executive suite to departmental representatives.

  • Excellent written and spoken communicator, responsive, persuasive, and polished.

  •  Proficient with Microsoft Office products including Word, Excel, and PowerPoint. Graphic experience preferred.

  • Proven success with customer campaigns and market shaping activities

  • Experience developing, encouraging and optimally managing website

  • Minimum 5 years of experience in marketing communications and product management or equivalent experience

  • Bachelor's Degree required. Master’s degree preferred.

  • Willing to travel up to 20%

Click on Apply if this sounds like you!

Employment at BD is contingent upon the Company’s receipt of sufficient proof that you are or will be fully vaccinated against COVID-19.  Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit https://jobs.bd.com/

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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Primary Work Location

USA MD - Sparks - 7 Loveton Circle

Additional Locations

Work Shift

NA (United States of America)
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