Job ID R-412200 Date posted 09/12/2021 Apply

Sr. Marketing Manager, ID/AST and Synapsys

Job Description Summary

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

Job Overview:

Working closely with the Global Marketing team, the US Senior Marketing Manager – ID/AST is responsible for market development and marketing activities for the ID/AST portfolio. The successful candidate will develop and execute the US launch and marketing plans to exceed unit revenue, category share and profitability goals for assigned product portfolio, contribute to Global Marketing initiatives, and ensure the effective integration of the voice of the US region in the marketing workflow and decision-making process for the following product lines: Phoenix, Bruker, and SensiDisc.

Duties and Responsibilities:

  • Manages all aspects of US marketing plans to ensure the achievement of financial/budget expectations and product line strategies; creates strategic marketing plans and drives tactical marketing initiatives

  • Works closely with the Sales team to effectively implement marketing strategies and drive tactical plans to attain/exceed sales and category share objectives.

  • Partners with other marketing leads and Customer Marketing Manager to ensure integrated messaging and roll out to the field.

  • Employs market research tools, as required, to identify and interpret changing region attitudes, demands, and needs for existing products. Acquires and utilizes competitive intelligence to guide strategy and tactics.

  • Manages the demand planning process; represents portfolio at Demand Consensus and S&OP meetings.

  • Contributes to the annual financial planning cycle for the US: budget, forecasts and ASR.

  • Initiates, coordinates, and drives key marketing initiatives directed to Hospital Labs, NRLs, and distribution partners.

  • Creates and manages communication programs including advertising, PR, direct mail, product literature, sales tools, BD internet sites, etc., in alignment with branding strategy.

  • Successfully launches products; develops strategies, tactics and training plans for the Customer Service organization, Applications and Sales teams.

  • Creates and implements pricing strategies, market analysis, promotional programs, market research requirements and channel strategies. Incorporates "best practices" in all aspects of the marketing function. 

  • Provides marketing and/or technical support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketing events. 

  • Develops and implements strategic publication plan.  Works closely with both Scientific Affairs and the Healthcare Economics team to develop models and studies that support and drive market adoption. Develops KOL group and speaker opportunities; coordinates webinars, as appropriate.

  • Builds relationships with internal stakeholders, and effectively communicates short and long term business priorities to functional leaders (i.e., Service) to ensure a unified agenda.  Identifies potential gaps and proposes possible solutions.

  • Ensures compliance with BD policies, procedures, and practices, including serving as point-person in marketing communication copy approval process.


  • Typically requires a B.S. in a Life Sciences or Computer Science discipline, or equivalent combination of education and experience.  MBA highly preferred. 

  • Minimum of 7 years of business experience, with a minimum of 5 years in Marketing.  Business experience may include marketing, sales, business development or applicable advanced degree.

  • Experience in development of successful campaigns, and co-marketing activities with distribution partners is highly preferred.

  • Experience in the development and execution of marketing plans that deliver achievement of financial/budget expectations and product line strategies. 

  • Demonstrated track record in leading and implementing effective Market Shaping, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go-to-Market initiatives.

  • Demonstrated proficiency in business and sales acumen. Scientific and technical knowledge with the ability to understand and translate technical capabilities into benefits is crucial to drive revenue growth.

  • Proven ability to work on functional teams and across multiple functions.

  • Effective interpersonal skills; strong oral and written communication; demonstrated abilities in organization, prioritization and planning, goal setting, analytical and problem solving.

  • Results-oriented, with demonstrated ability to multi-task; capable of managing and driving the completion of multiple competing projects.

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.


Primary Work Location

USA MD - Sparks - 39 Loveton Circle

Additional Locations

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Working in

39 Loveton Circle

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Working in

39 Loveton Circle

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"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ

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