At BD, we’re doing our part to help by connecting displaced Ukrainians with some of the outstanding opportunities we have to offer. Click here to find out more.

Job ID R-432568 Date posted 03/31/2022 Apply

Senior Manager, HealthSight™ Region Marketing (Remote)

Job Description Summary

This role will lead the downstream commercial market coordination and execution for HealthSight™ solutions focused on driving adoption and confirming successful delivery. This role will drive the enterprise solution approach as measured by committed contracts, competitive conversions, sales revenue, profitability, customer adoption and satisfaction.

This role will have/develop deep working knowledge of their HealthSight™ product category and be able to demonstrate key features and describe customer benefits while also presenting its contribution to the Connected Medication Management (CMM) infrastructure.

The position reports to the Senior Manager, HealthSight™ US Region Marketing and will require close cross functional collaboration across platforms and global customer service.

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

RESPONSIBILITIES:

  • Market intelligence & buying process —be the expert on the buyer, the role they play in the buying process, how they buy and their key buying criteria, and who/what will influence their decision

  • Understand the competitive landscape—be an expert on competition and how they are positioned. Develop competitive sales strategies and tools that drive competitive conversions and retention

  • In conjunction with the CMM / HealthSight™ team, execute on the marketing plan for the overall solution you support, including specific product elements as needed with key activities and budgets to support the retention of existing customers and the acquisition of new customers

  • Partner with Sales and Commercial organization to achieve assigned portfolio goals and targets

  • Create the market plans and manage the cross-functional implementation of the plan. Responsibilities include:

    • Develop strategic roadmap including “Where to Play” and “How to Win” for the portfolio assigned

    • Define commercialization goals, objectives, success criteria and metrics and measure results

    • Identify market segments and value offer/positioning

    • Execute market shaping activities as appropriate

    • Develop sales training plan in collaboration with Sales Training team

    • Collaborate with contracts and platform teams to ensure that operational requirements are met prior to launch

    • Collaborate with internal teams to develop support tools/processes to increase sales productivity and effectiveness in field

  • Collaborate with peers in product management, marketing communications, and sales to develop product positioning and messaging that resonate with our target buyer and supports BD MMS Way of Selling

  • Collaborate with Medical Affairs to ensure that evidence generation projects meet US region needs including testimonials, case studies, videos, and webinars

  • Support RFP content development, and track sales results / forecast

EDUCATION AND EXPERIENCE:

  • Bachelor’s degree in Marketing, Communications / Sales, Nursing, or Pharmacy with at least 5 years of related experience including the launch of products and services. Capital, software, and services experience highly desirable

  • Experience in planning, executing, and measuring marketing programs

  • Experience in supporting and training sales force for new product launches and on-going sales messaging

  • Experience with “Software As A Service” model a strong plus

REQUIREMENTS:

  • Strong fit with BD values with a strong customer focus

  • Highly motivated, execution-focused leader with the ability to self-define role and activities necessary for successful product commercialization

  • Strong and effective communication skills

  • Advanced analytical and problem-solving skills

  • Excellent command of information/data and the ability to drive decisions

  • Organized and proactive with demonstrated ability to multitask and balance competing priorities

  • Proven ability to reduce complex cross-functional requirements into easy-to-understand language and communicate effectively to a cross-functional team

  • Proven ability in a regulated, complex medical device market

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit https://jobs.bd.com/

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

PDN

Primary Work Location

USA CA - San Diego Bldg A&B

Additional Locations

Work Shift

Apply

Working in

FIELD

Take a look at the map to see what's nearby.

Working in

FIELD

Take a look at the map to see what's nearby.

Recommend
to a friend

Approve
of CEO

"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ

Don’t miss out

Receive customized job alerts based on your function and/or location search criteria.

Interested inSelect a job category from the list of options. Search for a location and select one from the list of suggestions. Finally, click “Add” to create your job alert.

Join our talent pool

Upload your resume to help our recruiters match you to the right job. They'll be in touch if they find a good fit.

BD Fraud Notice

Please be aware of potentially fraudulent job postings on other websites or suspicious recruiting email or text messages that attempt to collect your confidential information. If you are concerned that an offer of employment with BD, CareFusion or C.R. Bard might be a scam, please verify by searching for the posting on the careers page or contact us at ASC.Americas@bd.com. For more information click here.