Senior Manager, HealthSight™ Region Marketing (Remote)
Job Description SummaryThis role will lead the downstream commercial market coordination and execution for HealthSight™ solutions focused on driving adoption and confirming successful delivery. This role will drive the enterprise solution approach as measured by committed contracts, competitive conversions, sales revenue, profitability, customer adoption and satisfaction.
This role will have/develop deep working knowledge of their HealthSight™ product category and be able to demonstrate key features and describe customer benefits while also presenting its contribution to the Connected Medication Management (CMM) infrastructure.
The position reports to the Senior Manager, HealthSight™ US Region Marketing and will require close cross functional collaboration across platforms and global customer service.
Be part of something bigger!
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
Market intelligence & buying process —be the expert on the buyer, the role they play in the buying process, how they buy and their key buying criteria, and who/what will influence their decision
Understand the competitive landscape—be an expert on competition and how they are positioned. Develop competitive sales strategies and tools that drive competitive conversions and retention
In conjunction with the CMM / HealthSight™ team, execute on the marketing plan for the overall solution you support, including specific product elements as needed with key activities and budgets to support the retention of existing customers and the acquisition of new customers
Partner with Sales and Commercial organization to achieve assigned portfolio goals and targets
Create the market plans and manage the cross-functional implementation of the plan. Responsibilities include:
Develop strategic roadmap including “Where to Play” and “How to Win” for the portfolio assigned
Define commercialization goals, objectives, success criteria and metrics and measure results
Identify market segments and value offer/positioning
Execute market shaping activities as appropriate
Develop sales training plan in collaboration with Sales Training team
Collaborate with contracts and platform teams to ensure that operational requirements are met prior to launch
Collaborate with internal teams to develop support tools/processes to increase sales productivity and effectiveness in field
Collaborate with peers in product management, marketing communications, and sales to develop product positioning and messaging that resonate with our target buyer and supports BD MMS Way of Selling
Collaborate with Medical Affairs to ensure that evidence generation projects meet US region needs including testimonials, case studies, videos, and webinars
Support RFP content development, and track sales results / forecast
EDUCATION AND EXPERIENCE:
Bachelor’s degree in Marketing, Communications / Sales, Nursing, or Pharmacy with at least 5 years of related experience including the launch of products and services. Capital, software, and services experience highly desirable
Experience in planning, executing, and measuring marketing programs
Experience in supporting and training sales force for new product launches and on-going sales messaging
Experience with “Software As A Service” model a strong plus
Strong fit with BD values with a strong customer focus
Highly motivated, execution-focused leader with the ability to self-define role and activities necessary for successful product commercialization
Strong and effective communication skills
Advanced analytical and problem-solving skills
Excellent command of information/data and the ability to drive decisions
Organized and proactive with demonstrated ability to multitask and balance competing priorities
Proven ability to reduce complex cross-functional requirements into easy-to-understand language and communicate effectively to a cross-functional team
Proven ability in a regulated, complex medical device market
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why join us?
A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
To learn more about BD visit https://jobs.bd.com/
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Primary Work LocationUSA CA - San Diego Bldg A&B
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"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ