Job ID R-457332 Date posted 01/23/2023 Apply

Capital Equipment Marketing Manager (hybrid)

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a makerof possible with us.

Our vision for “function or BU” at BD

The Acute Care Marketing Manager will lead the Capital Equipment product category. This US Region role will play a crucial role in developing Acute Care’s Smart, Connected Care strategy through the launch and growth of a new piece of capital equipment in 2023. This role plays an important part in developing and driving the product portfolio strategy and contributing to the Acute Care business goals - achieving the desired financial performance through comprehensive and timely market development, portfolio management and execution of key marketing programs. This is a high visibility position managing the innovative, disruptive portfolio of capital equipment and associated disposables into the Acute Care hospital market.

Reporting to the Associate Marketing Director, the Marketing Manager will work and collaborate with multiple stakeholder groups including Global Marketing, Sales, Finance, Supply Chain, Customer Service and R&D. This role supports BD Acute Care’s US business.

About the role:

As Capital Equipment Marketing Manager, you will have a strong commercial aptitude, will contribute to the Annual Strategy Review (ASR) process, and have shared responsibility in the development of analytical tools that support the portfolio. This role will lead product launch activity for the US region including launch planning and execution, product documentation, and category lifecycle management to support accelerated growth of the product portfolio.

Key responsibilities will include:

  • Lead launch of new products into new category critical to acute patient care
  • Develop commercial strategies to achieve business objectives
  • Manage all aspects of the product lifecycle for the assigned product portfolio
  • Lead the development and deployment of marketing campaigns
  • Provide accurate product forecasting to demand planning
  • Create Market Shaping strategies
  • Maintain revenue forecasts within assigned categories
  • Develop and maintain quantitative market knowledge (e.g., market data, market trends, competitor pricing) and qualitative market data (e.g., customer needs, competitor activities, plans, technologies, and applications)

Education and experience required:

  • Bachelor’s Degree in business or science. MBA is strongly desired
  • 3-5+ years of relevant marketing and/or commercial experience in life sciences, biotechnology, or other healthcare field
  • Downstream Marketing experience preferred
  • Capital Equipment Marketing experience preferred
  • Experience managing and leading cross-functional teams is preferred

Click on Apply if this sounds like you!

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.



Primary Work Location

USA GA - Covington BMD

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"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
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