Job ID R-404151 Date posted 08/24/2021 Apply

Assoc Dir, Strategic Innovation (Digital Solutions)

Job Description Summary

This position is part of Medication Delivery Solutions (MDS), BD’s largest Business Unit with 3.8B in annual revenue. MDS is comprised of the world leading products needed to safely prepare and administer medication, such as: intravenous catheters, IV sets, connectors, flush syringes, Chloraprep infection prevention products, hazardous drug safety containment items, and hypodermic syringes. MDS is focused on reducing complications, improving patient safety/outcomes, and lowering total cost of care around the world.

The Associate Director of Strategic Innovation – Digital Solutions will work within the New Ventures Group to support the team’s charter to develop future innovative product concepts, services and/or value offerings for MDS, beyond BD’s core global platforms. With a focus on digital opportunities, this role will involves researching and assessing market and clinical trends to identify unmet customer needs that can be addressed through digital platform solutions that leverage the MDS product portfolio, leading to growth opportunities. The Associate Director will lead work to identify and develop detailed commercial requirements for digital concepts from a commercial, technical and clinical perspective with the goal of advancing opportunities through the innovation process until they enter the Global Product Development System (GPDS).

The role will report to the Vice President, Strategic Innovation MDS and will be located at BD’s global headquarters in Franklin Lakes, NJ.

Key Responsibilities
• Investigate significant areas of unmet need through fact-based market and customer insights research.
• Drive cross-functional evaluation of growth opportunities to identify underlying clinical needs, evaluate market size and optimal segmentation, assess customer willingness-to-pay and adoption, identify likely regulatory pathways, assess IP and evaluate possible partnership/acquisition scenarios.
• Develop concepts (customer presentations, wireframes) for digital solutions and share with users and target buyers to create detailed commercial requirements for software engineering teams
• Lead the creation of business cases for “outside the home court” innovation (i.e. white space and gray space), including cross-platform and cross-BU opportunities, organic and inorganic. Include financial, commercial, regulatory and operational details.
• Closely partner with R&D Innovation teams and Medical Affairs to explore product concept design options and to assess technical development and manufacturing feasibility.
• Facilitate external ethnographic research projects, interview clinical and commercial subject matter experts and attend MDS-related conferences / tradeshows to surface and prioritize new opportunities.

The Associate Director will collaborate with cross-functional team members (R&D, Medical Affairs, Quality, etc.), regional sales teams, customers and key opinion leaders. This role will partner with these experts to gather their feedback to identify, assess and build support for innovation business cases that expand the MDS portfolio and deliver new solutions to customers worldwide. New opportunities may result from external business development or internal research and development.

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.


The successful candidate will have a proven record of leading the assessment of innovation opportunities in white spaces, determining best path forward, and driving both organic and inorganic innovation, within the healthcare industry.  Strong strategic thinking, analytical capability, product development and digital experience is required.

The candidate will have a reputation and record of effective collaboration with peers, subordinates and superiors as well as outside advisors and customers.  S/he should have a demonstrable history of actively partnering with the R&D and the clinical community to capture and develop new product ideas, as well as to help understand and communicate key technological advancements.  The candidate will also need to identify external partnerships or acquisitions which can support/enable the identified areas of opportunity and advance BD’s innovation pipeline (including for core platforms where relevant).

Required Knowledge, Skills and Attributes:

  • Experience with digital health required, experience with connected medical devices a plus

  • Demonstrated strategic capabilities with proven track record of translating strategy to tangible revenue growth opportunities. 

  • Advanced fact-based, critical thinking skills that are used to develop strategies and proposals including financial analysis, market sizing and competitive landscape assessment.

  • Experience in planning and executing market research with customers, preferably in a hospital setting.

  • Ability to create a defined plan from ambiguity and engage across functions and regions to gather inputs and support.

  • Strong technical understanding and demonstrated ability to define and prioritize opportunity areas and engage R&D to understand possible solutions and offerings.

  • Experience with innovation process and driving innovation projects/initiatives.

  • Experience with business development and inorganic opportunity identification and assessment.

  • Highly effective interpersonal skills and emotional intelligence that have resulted in positive relationship building, with the ability to work in a highly matrixed organization and to influence without authority.

  • High integrity and ethics and strong fit with BD values.


  • Bachelor’s Degree and MBA required (or equivalent education or work experience), with focus on sciences/engineering a plus.

  • Minimum of 5 years of experience in Strategic roles (management consulting, strategic innovation) with some experience in the MedTech or healthcare industries.

  • Some strategic marketing experience desirable in established global healthcare company.

  • Consistent track-record of high performance and results.

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

USA CA - San Diego Bldg A&B

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"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ

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