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Director, Digital Marketing--Channel and Content Strategy

Apply Now Job ID R-341363 Date posted 07/25/2019

Job Description Summary

The role of Channel and Content Strategy Leader will partner with segment and business marketing leadership to develop or mature their digital marketing strategy providing a clear roadmap that aligns with BDs multichannel marketing technology platforms. Planning will include activating audiences in target markets and recommending how to best leverage digital platforms to achieve commercial business objectives.

Job Description

This role will lead a team of 5-7 people to support BD's three segments, covering ten business units.

  • Leads team of associates to develop and deliver digital initiatives, lead ongoing management and optimization of marketing channels, including pre-campaign analysis and planning, campaign management, testing, post-campaign strategy and recommendations for future and continuous optimization.
  • Serves as architect of best-in-class campaigns and other digital initiatives
  • Supports segments and business units to identify best practices (competitive and B2B at large) in digital marketing.
  • Collaborates with Digital Creative Services team to define project objectives.
  • Conducts stakeholder interviews, brainstorming sessions and features and functionality workshops in support of digital strategies and execution.
  • Works with the BD Website and Digital Marketing Data Governance team to understand current technologies and roadmap of emerging behaviors, technologies in the market.
  • Interprets quantitative and qualitative insights from a variety of sources – Marcom Intelligence, Analytics, Customer Insights – and implements those best practices and fact-based insights into our digital marketing strategies.
  • Establishes targeting specific goals and KPIs, measuring performance and attribution across digital channels, marketing automation, CRM, and ERP (e.g. Adobe/Marketo, Salesforce, and SAP).
  • Help develop capabilities around the BD organization through training, sharing of best practices, etc

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email