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Global Marketing Manager PAS - Barricor

Apply Now Job ID R-330615 Date posted 02/16/2019

Job Description Summary

Barricor™ is a part of BD’s Preanalytical Systems business unit. Barricor™ is a revolutionary mechanical barrier plasma separation technology for chemistry diagnostic testing.
The Global Marketing Manager will report to Associate Director Strategic products being responsible for the strategic and financial performance of the product family. This individual will also be a core team leader for the commercial launch execution for accelerating growth in launch countries i.e. Europe, EMA , Asia , Canada and preparing launch in US and Latin American markets.

Job Description


  • Enhance product adoption, launch in additional / new markets, seek regulatory approvals, track sales funnel and conversion, and elevate evidence and scientific support for the portfolio.
  • Partner with instrument companies to ensure compatibility with existing and new technologies.
  • Opportunity to lead the group, develop charter and metrics and report progress to PDT. 
  • Effectively partner and collaborate with regional marketing leaders, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure development and execution of comprehensive marketing and product strategy.
  • Develop and execute strategies to achieve or exceed business unit objectives for the product family worldwide.  This will include identifying market needs, conducting competitive assessments, leading marketing initiatives and product portfolio optimization. 
  • Develop and execute worldwide product positioning, including claims/evidence generation, and global communication strategies.  Guide regional marketing teams in the development of annual marketing plans to ensure delivery of annual financial goals.
  • Manage ongoing product line support including issues resolution as needed.
  • Identify and maintain strong relationships with key opinion leaders, customers, instrument manufacturers, professional associations, consortia and advisory boards as needed to deliver against strategies.
  • Adhere to all company policies, procedures and business ethics codes.


  • MBA  or Equivalent Experience Required
  • Degree or experience in life sciences research and molecular diagnostics preferred
  • 5+ years marketing experience in life sciences / healthcare related field
  • Demonstrated ability to use analytics and market facts to develop business strategies and deliver results
  • Strong financial and analytical background
  • Strong proactive leader with excellent interpersonal skills and ability to influence without authority
  • Experience leading global teams, in a matrix organization 

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

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