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Manager, U.S. Region Marketing

Apply Now Job ID R-322584 Date posted 11/13/2018

Job Description Summary

The Marketing Manager, reporting to Director, U.S. Region Marketing, supports the development and execution of the US region marketing plan to exceed unit revenue, revenue/expense capture and profitability goals. This individual contributes to the U.S. Marketing initiatives by playing a key role in the development of clinical and operational integrated value offers/solutions. Collaboration and outstanding communication skills are needed as this Marketing Manager will work closely with Business Unit Marketing teams, Corporate Marketing, Sales Teams, Training, and other business functions. Candidate must demonstrate proficiency of marketing competencies through a specific set of skills and working knowledge, e.g. value proposition and messaging development, market segmentation, sales process, etc.

Job Description


  • Supports the development and management of cross-segment integrated value offers that will include BDX products, services and capabilities
  • Supports U.S. Region-wide programs, such as customer experience and evidence generation.
  • Serves as a change agent in the development of new approaches that will bring best practices and solutions to healthcare providers across the care continuum.
  • In conjunction with the Director, U.S. Region Marketing, connects regularly with BU Marketing teams to align with US Region Marketing efforts, and provides input and updates to SCG Marketing Team.
  • Works closely with HEOR, Clinical Affairs, Finance, Contracting, and other corporate functions to best support new marketing initiatives
  • Develops, and utilizes market analyses and market research where necessary, and evaluates results to optimize the marketing planning process – as well as building case studies that show the impact of value offers and other account level initiatives
  • Creates marketing tools that support US Regional marketing strategies; develops various internal and customer-facing tools and materials developed specifically for use by the SCG team (i.e. Customer PPT, iPad apps, marketing collateral, etc…)
  • Assists with the development and implementation of marketing communication materials across all elements of the communications continuum, including digital and website
  • Provides general ad hoc marketing support to the SCG Marketing team; provides regular reports to Management on ad-hoc and scheduled basis
  • Participates in regional channel/market/selling strategies; provides U.S. region input and support for BU product portfolio strategies where applicable, including development of marketing tools and messages specifically for the Strategic Customer Group for current and planned product portfolio initiatives
  • Ensures that all activities are consistent with the BD core values and comply with relevant acts, legal demands, and regulatory and ethical standards


  • Bachelor's degree, MBA preferred.
  • Minimum of 3-7 years of business experience in the life science or medical technology industry, diagnostic experience preferred.  Business experience may include marketing, sales, sales training, business development.
  • Minimum of 2-3 years in product marketing and/or sales.  Hospital / IDN experience with multiple product categories preferred.
  • Strong customer-facing presentation skills – demonstrated ability to deliver engaging and impactful customer-facing presentations.
  • Excellent analytical skills and high business acumen.
  • Excellent communication skills.
  • Experience developing customer facing tools (i.e. presentations and spreadsheets) that are impeccable in content and cosmetics
  • Success in navigating cross-matrix organizations – must be able to collaborate with various work teams to be effective.  Works constructively with internal functions including Corporate Marketing, various BU marketing teams, Finance, Quality/Regulatory, etc…as appropriate.
  • Experienced in using Microsoft Office applications - particularly Excel, Word & PowerPoint.
  • An understanding of the use of CRM databases (Salesforce).
  • Well organized with good process management skills.
  • Enthusiastic, self-motivated strong team player.
  • Ability to travel 20-30% of the time.

Key Competencies – BD Leadership Standard

  • Customer Focus
    • Takes customer needs and transforms them into a solution that creates value for customers, stakeholders, and shareholders
    • Continually seeks information on customer and market trends to respond and stay ahead of future needs
  • Strategy
    • Shapes and demonstrates visionary thinking, effectively integrating and balancing long-term and short-term opportunities and challenges to achieve positive business outcomes
  • Execution
    • Personally engages in difficult executional challenges and ensures collaboration between departments to remove roadblocks and deliver results

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email