Job ID R-458587 Date posted 01/26/2023 Apply

Senior Manager Global Omni-Channel and Marketing Communications (Hybrid)

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

About the role:

TheSenior Manager Global Omni-Channel & Marketing will manage 1-2 direct reports and report to the Global Director, Omni-Channel Marketing and Content Strategy in the BD Medical – Pharmaceutical Systems organization and will collaborate closely with our Portfolio and Regional marketing teams, cross functional associates and corporate communications.

Key responsibilities will include:

Lead the development and implementation of outstanding, global strategic marketing communications plan for BDM-PS global business (including but not limited to branding, strategic campaigns, advertising and publication plans, tradeshows, press releases...) collaborating with key collaborators to determine efficient mix to achieve business goals

  • Develop and execute strategic omni-channel campaigns crafting customer awareness and engagement. Knowledge of content marketing, digital advertising, social media, organic and paid search (SEO), and web content preferred.

  • Write internal and external communications including crisis management and press releases – in collaboration with corporate communications – and handle approval processes

  • Lead the development of tradeshow and conference strategies with marketing associates; make recommendations as to which shows to attend; ensure alignment with business and marketing objectives. Lead Steering Committee meetings and tradeshow planning teams and ensure they are adequately staffed and engaged.

  • Develop creative briefs and review concepts to ensure effective alignment with business goals and marketing objectives.

  • Lead cross-functional teams (e.g. creative agencies, marcomm and marketing associates, etc.) to execute initiatives strategically and tactical plans.

  • Provides project leadership, coordination and communication around project status with clients; identifying opportunities to collaborate with internal resources/departments; and supports overall project flow between stakeholders.

  • Maintain ongoing relationships with BDM-PS global and regional marketers, ensuring communication plans and deliverables are aligned to objectives, strategies and core messages

  • Build and maintain relationships with key departments (platforms, regions and functions, brand office, web team, trademark and corporate communications).

About you:

  • Demonstrated ability to develop and implement successful communication strategies

  • Proven effective campaign development (awareness and/or lead generation) and execution (online – including digital advertising/social/web…and offline) with metrics

  • Experience in leading all aspects of creative development from creative strategy, draft iterations, copy approval, production to distribution

  • Track record of recommending new tradeshows/publications/channels to expand reach

  • Effective tradeshow strategy development and management

  • Excellent writing, editing and verbal communication skills

  • Experience managing a budget

  • Experience setting expectations, managing performance, removing obstacles, inspiring, and developing associates/direct reports

  • Customer focused; understands and is responsive to customer needs

  • Comfortable balancing projects at once; multi-tasking/ interpersonal skill

Education and experience required:

  • BS or BA degree in communication, marketing or related field. Advanced degree preferred.

  • 5+ years of meaningful work experience (with people management experience) in a pharma/biotech or med device company strongly preferred

  • Experience successfully creating, launching, evolving and/or refreshing a brand

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. 

To learn more about BD visit

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.


    Primary Work Location

    USA NJ - Franklin Lakes

    Additional Locations

    FRA Le Pont-de-Claix Cedex

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    "Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
    Anonymous, Franklin Lakes, NJ

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