Sr Program Manager Corporate Marketing (Remote)
Job Description Summary
Be part of something bigger!
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
The BD marketing function is in a truly transformational period and transformation requires excellent change management and communications. The Sr. Sr Strategic Marketing Communication Manager takes direction from the Chief Marketing Officer (CMO) and reports directly to the Vice President, Corporate Marketing. They will have the opportunity to collaborate with other members of Office of the CMO (OCMO) and sit on the OCMO Leadership Team and the WW Marketing Leadership Team.
The Sr Strategic Marketing Communication Manager partners with the CMO and OCMO team to develop and execute the communication and change management strategy to support our focused, strategic initiatives. This leader is a thought partner to the OCMO bringing new concepts and ideas by being tuned-in to the CMO office and the strategic direction the team is driving as well as keeping a pulse on what is happening in the macro-marketing world. This team member challenges the organization to set the standard for disseminating messages, driving initiatives and imperatives to engage the marketing function in growth.
Primary Responsibilities and Duties
This position is responsible for, but not limited to, the following:
Develop and execute the communication and change management strategy, supporting the strategic initiatives of the OCMO. This includes but is not limited to
Routine communications to the broad marketing community from the CMO or on behalf of the OCMO, Marketing Leadership Team or Customer Experience Network
Listening, interpreting, and building pre-reads and presentations for the CMO, communicating progress on key initiatives to strategic audiences: Board of Directors, XLT, President’s Council
Manages the annual strategic review (ASR) process including compiling pre-reads and presentations decks for the OCMO
Develop and execute the communication strategy to support the annual global marketing rewards and recognitions programs: Annual Marketing Excellence Awards and Global Marketing Meeting
Create and execute a communications calendar to support meeting objectives
Manage all pre- and post-communications supporting the marketing award process
Manage all pre-and post- meeting communications support the GMM
Create and post daily meeting highlights
Manage and summarize meeting feedback for continuous improvement.
Develop and post meeting content on the BD Way of Marketing Maxwell site
Coordinate quarterly global marketing town hall meetings. Requires:
Developing a motivating and compelling agenda in coordination with Corp Marketing Leaders
Coordinating and scheduling the speakers, including rehearsals
Working with IT to manage the live broadcast and video replay
Managing the Q&A
Creating pre- and post-meeting communications
Maintaining meeting content on the BD Way of Marketing Maxwell site
Participate as assigned in key Corporate Marketing initiatives and projects, e.g., digital sales enablement, Customer Experience, Brand Architecture, to develop the appropriate communication strategy.
Develop/leverage multiple channels to engage marketing employees and enhance two-way communication.
Tracks and communicates the latest trends in marketing and formulates ideas on how we incorporate at BD
Skills and Competencies
Knowledge of fundamental communication strategy development – what good looks like
Extraordinary listening skills - the ability to translate what was heard into sound bites and effective communications
Excellent written communications skills – the ability to flex the mannerisms and communication style of key leaders in the written communications (e.g., write as if the leader wrote it themselves)
Excellent interpersonal skills, including the ability to draw out what the person is really trying to say and effective meeting facilitation
Constructive Challenge – able to appropriately challenge senior leaders to drive the desired outcome.
Above average skills with Microsoft Office, Yammer, Outlook, etc.
Ability to mine survey data and assimilate into key themes and recommendations
High learning agility to seek out and learn new applications to build credibility in the Center of Excellence
Exemplifies the BD Values
Education, Qualifications and Experience
Bachelor’s degree in communications, marketing, business
Minimum 3 years’ experience in a communications or marketing role where the associate has demonstrated an ability to create and execute a thoughtful, targeted communication strategy
Knowledge of change management fundamentals. Change management certification is a plus.
Proven experience in a team development environment and working on cross-functional teams.
Experience in building, managing, and facilitating integrated, effective teams; demonstrated capability in “influence without authority” role; meeting facilitation certification is a plus.
Bias towards continuous improvement, dissatisfaction with the status quo, seeking new and better ways of delivering work product.
Employment at BD is contingent upon the Company’s receipt of sufficient proof that you are or will be fully vaccinated against COVID-19. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why join us?
A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
To learn more about BD visit https://jobs.bd.com/
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Primary Work LocationUSA NJ - Franklin Lakes
Recommendto a friend
"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ