Job ID R-378248 Date posted 10/25/2020 BACK TO SEARCH RESULTS Apply

Sr Director, Global Marketing

Job Description Summary

This position is responsible for executing the marketing and commercial plans for Target temperature management platform. This position is a key leadership role and is responsible for communicating to the market, delivering products, driving revenue and margin performance, and providing direction on life cycle planning.

Job Description

TTM platform Strategy

  • Develop Platform Business Plans including setting of revenue objectives, profit objectives and identification of key success factors for global growth
  • Communicates business strategy and status updates to major audiences (key clinicians, corporate officers, and field selling organization)
  • Selects, develops, and retains marketing staff

    New Product Development

  • Lead global innovation and new product development strategy
  • Assess market opportunities of core and adjacent space
  • Oversee Product Managers in launch prep and product development projects
  • Voice of customer ideation / validation
  • US Marketing Plan and Execution
  • Execute key strategic initiatives including targeting, positioning, value proposition, and pricing
  • Maintains close communication with the sales management team to ensure execution of platform marketing plans and objectives.
  • Provide sales tools to ensure consistency in delivery and execution

International Strategic Plan and Execution

  • Identify key OUS market opportunities and provide strategic direction to key countries
  • Support Global Market Acceleration Program (GMAP) to support growth to drive TTM adoption

Primary Work Location

USA CO - Louisville

Additional Locations

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"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
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