Job ID R-407049 Date posted 11/01/2021 Apply

Product Manager - Upstream Marketing

Job Description Summary

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

BD’s Alaris™ Infusion Platform is the leading global brand with a major presence in the US and other key international markets. Working under the direction of the Director of Product Marketing and in collaboration with a core team leaders, cross functional core team members and global region partners, this Product Manager will be responsible for developing, owning and driving key projects associated with BD’s BD Alaris™ Syringe, PCA and EtCO2 modules. The Product Manager’s role supports four key areas in a global context:

  • Function as a subject matter expert for core teams, downstream marketing, and regions.

  • Drive new product enhancements, integrations and continuity in product development process.

  • Define the product strategy and roadmap for Alaris™ Syringe, PCA and EtC02.

  • Work with the regions to create business cases for products.

Job Description Details and Qualifications:

The Product Manager is responsible for the product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with R&D, sales, marketing and support to ensure revenue and customer satisfaction goals are met.

Demonstrate deep understanding of market landscape, trends, customer needs and experience to identify and fill product/service gaps that will generate new solutions to improve the customer experience, grow category share, and drive revenue.

Provide ongoing support of the Global Product Development Process (GPDS) by active engagement in peer reviews of product deliverables.  In addition this role will support the vetting of innovation ideas to be used for business leadership decisions on priorities and actions.

Build and maintain product requirements, roadmaps and strategic oversight with internal and external stakeholders.

Prioritize technical and commercial requirements based on business and customer impact

Build business cases to support new product and business opportunities.

The role is also responsible for leading or supporting competitive strategy work as needed.

The ideal candidate would possess the following qualifications:

  • 2+ years’ experience in upstream marketing, product development with demonstrated cross functional business acumen.

  • Medical device marketing experience preferred.

  • Competency with working in FDA, regulated environment for product development process preferred.

  • Bachelor's Degree in Marketing or Related Field; MBA preferred.

  • Ability to define problems, collect data, establish facts and draw valid conclusions. 

  • Strong organizational, leadership and interpersonal skills. 

  • Personal characteristics: detail-oriented, critical thinker, self-motivated, enthusiastic, resourceful, self-aware, customer-focused, interested in professional development/career progression, personable. 

  • Proficient with Microsoft Word, Excel and PowerPoint, Advanced verbal, written and presentation/communications skills. 

  • Ability to participate up to 10% travel

Employment at BD is contingent upon the Company’s receipt of sufficient proof that you are or will be fully vaccinated against COVID-19.  Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. 

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Primary Work Location

USA CA - San Diego TC Bldg C&D

Additional Locations

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