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Marketing Communications Specialist - San Jose, CA

Apply Now Job ID R-21223 Date posted 12/16/2017

Job Description Summary

Job Description

Marketing Communications Specialist - San Jose, CA

Are you an optimistic, high-energy self-starter with a relentless desire to contribute to the success of marketing initiatives? 

BD Biosciences is looking for a Marketing Communications Specialist to help drive our marketing strategies through creative storytelling and targeted integrated communications programs that enhances demand for our flow cytometry portfolio. The Marketing Communications Specialist will be an integral member of the US Marketing Team that supports BD Biosciences’ customer engagement and lead generation efforts.

Responsibilities:

  • Partner with the Marketing Communications Manager to develop and implement BD Biosciences’ integrated demand generation strategies
  • Facilitate successful program execution through collaboration with cross-functional team members including but not limited to Global Marketing Communications, Global Digital Marketing, Global Product Marketing, Sales, Regulatory, Creative Services
  • Drive marketing initiatives through the use of digital marketing technology and techniques including but not limited to Marketo, search engine marketing, paid search, social media, webinars and email marketing
  • Measure and report performance of all campaigns against goals; provide in-flight and post-campaign actionable insights to key stakeholders
  • Own the marketing asset management, production, logistics and distribution
  • Provide any ad-hoc support to the US Marketing Team for executing marketing and sales initiatives

Qualifications:

  • Bachelor’s degree
  • 2+ years’ experience within a marketing communications, digital marketing team and/or agency
  • Demonstrated proficiency working in marketing technology and production tools including but not limited to Marketo, Adobe Creative Suite, Google Analytics, Google AdWords, HTML/CSS
  • Excellent interpersonal and communication skills in both verbal and written forums, with strong writing/editing/proofing skills
  • Exceptionally organized; equipped with project management experience is a plus
  • Experience working in the Life Sciences and a regulated environment is a plus
  • Minimal travel required.
  • The role is based in San Jose.

#LI-SMKT

Primary Work Location

USA CA - San Jose

Additional Locations

Work Shift

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com