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Marketing Manager (Clinical Solutions)- San Jose, CA

Apply Now Job ID R-24186 Date posted 11/07/2017

Job Description Summary

About the Role:
BD Biosciences is building our U.S. Region marketing team and is looking for star talent to join our team. We are looking for an energetic Marketing Manager (Clinical Solutions) to support our clinical flow cytometry portfolio targeted at single cell analysis in the Life Sciences market, which consists of Clinical Reagents, Cell Counters, Cell Analyzers and Instrument Software and Services. The Marketing Manager (Clinical Solutions) should be able to craft a compelling strategic narrative and execute the regional marketing plan in partnership with the Director of US Marketing, and other members of the regional and global marketing teams. Reporting to the Director of US Marketing, the Marketing Manager (Clinical Solutions) will be a critical role in shaping our U.S. clinical operational strategy and helping to achieve financial and functional goals.

Job Description

Marketing Manager (Clinical Solutions) – San Jose, CA

Specific responsibilities within this role include, but are not limited to:

  • Develop a deep understanding of the customer through market research and regular engagement in field activities such as customer visits, tradeshows, conferences;
  • Maintain a consistent pulse of market intelligence related to regional market trends (e.g., reimbursement rates) and key competitive activities to inform market and customer segmentation analyses;
  • Develop and refine annual marketing plans and forecasts specific to US Region;
  • Develop product positioning and messaging in collaboration with Regulatory Affairs and Medical Affairs that differentiates BDB products in the U.S market;
  • Create and execute differentiated value-based marketing programs and campaigns that drive demand generation and sales conversions (e.g., promos, contests, etc.);
  • Leverage market insights to partner with Marketing Communications team to create engaging content and collateral that elevate value propositions beyond standard features and benefits;
  • Partner with Sales Training Manager to develop sales tools & aides for portfolio offerings to communicate value messaging to customer-facing teams in support of selling processes;
  • Build effective relationships with global marketing team to support product lifecycle management (i.e., launch new products, manage cross-functional implementation and regional end of life programs);
  • Maintain competitive landscape analysis and develop/execute competitive defensive strategies and tactics;
  • Monitor and manage regional price performance and pricing corridors, including making recommendations for strategic pricing actions;
  • Evaluate new and creative instrument acquisition options for customers (e.g., cost-per-test reportable, leasing options, rentals, committed contracts, etc.)
  • Partner with channel manager to develop eCommerce engagement campaigns, drive eCommerce channel performance and maintain healthy distributor relationships; and
  • Work with cross-functional and global marketing stakeholders to build market development playbooks and execute related activities (e.g., scientific roadshows, KOL selection and network management, webinars, etc.).

Requirements:

Skills & Experience

  • Proven ability to define marketing objectives, execute integrated campaigns, and track and evaluate results;
  • Data-driven decision-making and a desire for continuous improvement;
  • Hands-on experience with ERP, CRM and marketing automation tools & technologies desired (i.e., SAP, Salesforce.com, Marketo);
  • Desire to collaborate and build consensus in a fast-paced, cross-functional team environment;
  • Strong project management, prioritization and organizational skills;
  • Excellent verbal and written communication, analytical, and problem-solving skills;
  • Strong proficiency in Excel and PowerPoint;
  • Engaging interpersonal and team building skills, with a demonstrated ability to motivate and influence others;
  • Prior people management experience a plus; and
  • Agile learner able to work with limited supervision.

Qualifications

  • BS degree in marketing, biology or a life sciences discipline preferred; advanced degree a plus
  • Minimum of 3 years of product marketing experience, preferably in a biotechnology or life sciences industry; prior CPG marketing experience a plus
  • Prior sales, sales training, application specialist, or business development in life science industry a plus
  • Familiarity with immunology and flow cytometry related fields a plus
  • Ability to travel up to 30%
  • Role is based in San Jose, California. Willing to consider other BD Biosciences sites.

#LI-SMKT

Primary Work Location

USA CA - San Jose

Additional Locations

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com