Job ID R-412667 Date posted 11/03/2021 Apply

Marketing Manager/ Sr. Marketing Manager, Cancer Reagents Portfolio

Job Description Summary

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

Job Overview:

Reporting to the Clinical Platform Leader, the role is accountable for the strategic and tactical product management responsibilities for BD Bioscience’s portfolio of Cancer Reagents Assay menu. BD’s Cancer Reagent business is large portfolio bringing more than $100M of top-line revenue with a double-digit year-on-year growth percentage. The associate will be responsible for both upstream and downstream activities looking at strategic innovation areas, launching new products to markets; expanding global reach of certain brands; and also looking at category share growth for the entire portfolio. Within this marketing role, this individual will contribute to short- and long-term marketing and financial objectives for the Clinical Solutions platform. 

This role is accountable for the achievement of key marketing functional goals at a product line level; influences the development and drives the execution of functional or product line plans; contributes to worldwide product planning and strategy; serves on Global Product Development System (GPDS) and/or other New Product Development Core Team(s); manages marketing expense budget driving top line sales performance; influences within work area/ department/ function; provides significant input into product line-related business decisions and resource planning; plays critical role in key projects/ initiatives, often leading project/ initiative teams, including marketing core team member on product development core team. Demonstrates marketing expertise through specific and advanced set of skills and knowledge, e.g. market shaping, HEOR, product development, forecasting. 

Primary Work Location

  • USA CA - San Jose

Duties and Responsibilities:

  • Focuses on the upstream and downstream execution and launch of new product introductions globally.

  • Develops key strategies, tactical plan with timelines and defined metrics for each launch. Leads and defines all key Marketing mix elements.  

  • Responsible for roll-out of all commercial execution including pricing strategy, customer education, sales/distributor training materials, competitive playbooks, evidence generation materials, etc Partners with KOLs and also internal stakeholders from R&D, Regulatory, Operations, Sales and other functional and regional teams to value new business opportunities and to develop new products relevant to growth.

  • Manages assigned product line with responsibility for results in terms of achievement of budgeted levels of sales.

  • Works cross-functionally to deliver operational objectives and assignments.

  • Accountable for working with regional marketing counterparts to develop and execute regional strategies to ensure achievement of financial/ budget expectations.

  • Implements and maintains "best practices" in market shaping, product development marketing, and lifecycle management.

  • Contributes to the development and execution of new product plans which meet the Division's worldwide strategic and financial objectives.

  • Ensures market information is acquired, competitive activity is monitored, and customer needs are identified.

  • Collects, analyzes and interprets sales, financial, and other data to develop reports and identifies and interprets trends to support decision making of products within the Clinical Solutions portfolio.

  • Coordinates within marketing and cross-functionally in support of the annual strategic planning process.

  • Works across functional groups to develop reports and provide analysis and interpretation to address senior management information needs.


  • Typically requires a B.S. in a Life Sciences discipline, or equivalent combination of education and experience. MBA is highly preferred.

  • Minimum 7 years of business experience, preferably in a medical device or diagnostics industry, or equivalent combination of education and experience. Business experience may include marketing, sales, business development or other related function.

  • Flow experience with experience in reagents and assay is a plus

  • Experience in identifying market opportunities, market segmentation, competitive analysis, forecasting, and pricing analysis and strategy.

  • Experience in market shaping, HEOR and analyzing economic evaluator models is a plus

  • Experience in KOL engagement and monitoring guidelines from global organizations

  • Experience in 510(k), CE-IVD and applicable regulatory guidelines for product development and commercial launch

  • A general knowledge of the Clinical Diagnostics market as well as the sales, operations, and marketing functions is preferred.

  • Scientific and technical knowledge with the ability to develop and review technical product profile and market requirement documents based on customer needs is highly valued.

  • Demonstrated strategic thinking and implementation skills; proven analytical skills with ability to translate data into actionable plans.

  • Effective skills in areas of interpersonal, oral and written communication, organization, prioritization and planning, goal setting, analytical and problem solving.

  • Results-oriented, capable of managing and driving the completion of multiple competing projects.

  • Requires the ability to develop comprehensive business cases with detailed financial analysis.

  • Experience presenting to senior level leadership is required.

  • Highly proficient in Microsoft Excel and PowerPoint.

  • Ability to travel 15-25% (domestic & international)

Employment at BD is contingent upon the Company’s receipt of sufficient proof that you are or will be fully vaccinated against COVID-19.  Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. 

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.


Primary Work Location

USA CA - San Jose

Additional Locations

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