Job ID R-417988 Date posted 12/21/2021 Apply

Marketing Program Manager (Pacific Time Zone Remote Optional)

Job Description Summary

This position with BD Biosciences will support downstream marketing activities and the ongoing development and execution of integrated global marketing campaigns and collaterals that drive Single Cell Multiomics to generate demand and brand preference. These omnichannel campaigns comprise the creation of tactics to support the business objectives (web, social, email, print, tradeshows, webinars, whitepapers, etc.). Strong focus on messaging and content development and providing the regions with tactical elements ready for deployment.

The successful candidate must have a track record of tactical execution; someone who can help craft and manage global marketing programs and tactical communication plans on tight deadlines and with limited resources. The successful candidate will also need to partner with other functions including global and regional product managers, global marketing communications, tradeshow/event staff, digital marketing, e-commerce, web, and sales teams, to create and maintain the integrity of the communications process, and be a team player who can meet the overall goals set by the company, marketing and sales.

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.


  • Support the development and execution of effective marketing campaigns to drive growth and adoption of key product lines and solutions, and ultimately generate high quality leads. 

  • Partner with global and regional teams on the co-creating of content to support annual marketing campaigns, particular through digital channels, to drive traffic, engagement, and leads.

  • Partner and collaborate with regional marketers and other cross-functional teams to optimize program development, roll out, training, and implementation with measured results.

  • Develop actionable workplans and roadmaps that align with business objectives, timelines, and budget to deliver on the agreed tactics; lead internal teams and vendors in material development and program implementation.

  • Communicate and drive alignment on priorities, key initiatives, and messaging.

  • Serve as the point person/project manager and coordinator for downstream marketing campaigns and digital assets related to the BDB strategic imperatives for research reagents. Actively collaborate with marketing counterparts, channel partners and global managers to strategize, design, develop, monitor & manage quarterly timelines for campaigns. Provide feedback and review/optimize campaigns and content when necessary.

  • Analyze success metrics for campaigns and other assets to determine ROI. Provide feedback to business leaders on campaign metrics and relay feedback to internal and external stakeholders.


  • Bachelor's degree required, typically with a major in Marketing or another business related major or with a major in Biology or another scientific field. MBA preferred.

  • Typically requires a minimum of 5 years of marketing experience. Ideally this marketing experience will be within the life sciences industry or another relevant industry.

  • Candidate should have a working knowledge in brand marketing, market/customer segmentation, value proposition development, competitive analysis, marketing communications, and digital and traditional Go-to-Market strategies.

  • Experience working on a variety of marketing campaigns from inception to completion.

  • Experience creating content for web and social media.

  • Ability to rapidly absorb detailed product information and translate it into correct messaging to be used across all tactics.

  • Ability to work effectively on multiple projects with competing priorities.

  • Strong collaborator with the ability to work well within the department and cross-functionally and to solve for the “big picture”.

  • Superb cross-functional, project management and leadership skills and the ability to influence across all levels of the organization.

  • Comfortable in a global, fast-paced, always-on, highly matrixed environment.

Location: The ideal candidate will be in San Jose, San Diego, or the pacific time zone with the ability to travel when needed to the San Jose, CA office.

Employment at BD is contingent upon the Company’s receipt of sufficient proof that you are or will be fully vaccinated against COVID-19.  Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. 

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Primary Work Location

USA CA - San Jose

Additional Locations

USA CA - San Diego (BDB)

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"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ

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