Job ID R-412409 Date posted 09/13/2021 Apply

Senior Product Manager, Research Instruments

Job Description Summary

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

BD Biosciences (BDB) is a cell analysis partner of choice for the life sciences industry. With innovative instrument platforms, novel reagent/consumable products, and best-in-class data informatics tools, BDB offers an extensive portfolio of solutions designed to support scientific breakthroughs in the research laboratory.

As an associate at BD Biosciences, you will play a vital role in a dynamic business that will be a key contributor to BD Biosciences' future growth. Our goal is to become a world-class, customer-centric marketing organization that will significantly impact how scientists drive the next generation of discoveries. You will have the advantage of combining the best of both worlds: the agility and creativity of a high-growth environment and the backing and resources of a Fortune 500 company.

Position Summary:

For this position, we are seeking high-caliber talent in the US regional marketing function that shares our passion for excellence. We seek highly innovative and hardworking individuals motivated to drive commercial and marketing excellence within this solutions portfolio.

Reporting to the Associate Director, Marketing US Region, the Senior Product Manager – Research Instruments will manage the entry to mid parameter research cell analyzers, and the entry-level research cell sorter product lines. The incumbent will oversee their portfolio’s financial performance through comprehensive and timely Marketing and portfolio strategy development and execution.

Key Success Metrics:

  • Regional Financial Targets for assigned portfolio

  • Go-to-Market readiness

  • Lead Generation/Advertising

  • e-Commerce integration

Roles and responsibilities:

  • Accountable for commercial readiness activities to ensure successful product launch, including customer transition planning and forecasting

  • Develop a regional marketing and related launch plan for the assigned product platform that defines "where to play, and how to win," including market development, evidence generation, marketing communications, pricing strategies, promotional campaigns, and customer-facing associate training

  • Provide input to the regional marketing plan development. Ensure a plan that supports completion of and is aligned with BDX 2025 goals.

  • Develop content and strategies for promotional materials and programs, including sales aids, advertising, digital campaigns, and external events, while closely collaborating with the Marketing Communications team

  • Develops and executes market development programs and engagements

  • Effectively partner with US sales to ensure maximum penetration of market segments

  • Organize and execute appropriate training and direction to sales and applications teams

  • Champion customer targeting strategy for assigned portfolio and actively participates in customer-facing activities, as needed, to accelerate customer capture


  • Bachelor's degree in Scientific Discipling or Business/Marketing; MBA preferred

  • 4+ years of demonstrated experience in a marketing, strategy, or related function within Life Sciences, Healthcare, Medical Device and/or related industry

  • Proven track record in marketing, including: identifying Market Opportunities, Market Segmentation, Targeted Marketing, Customer Insight Gathering, Competitive Analysis, Pricing Strategy and Go to Market models and strategies

  • Cell analysis/Flow cytometry experience is preferred

Knowledge and Skills: 

  • Strong organizational skills and demonstrated ability to adhere to deadlines in an environment of competing priorities. Proven ability to effectively prioritize while routinely working on multiple tasks with multiple people

  • Ability to collaborate and work with others in a dynamic, matrix environment

  • Demonstrated ability to understand and discuss technical concepts, schedule tradeoffs and opportunistic new ideas with technical and non-technical associates

  • Intuitively and quickly assess people and situations and act accordingly

  • Demonstrate solid persuasion and negotiation capabilities

  • Strong customer focus

  • Excellent written and oral communication skills, experience with SAP, Marketo, or Power BI a plus

Job Specific Requirements:

  • 15-20% travel (domestic)

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.


Primary Work Location

USA CA - San Jose

Additional Locations

USA CA - San Diego (BDB)

Work Shift

NA (United States of America)

Working in

San Jose

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Working in

San Jose

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"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ

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