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Global Marketing Manager, Clinical Microbiology

Apply Now Job ID R-334323 Date posted 03/28/2019

Job Description Summary

The Senior Global Marketing Manager will develop “go to market” strategy, positioning and execution for ~900 products across 9 product families. The Senior Global Marketing Manager will work to understand market trends, customer needs, and regional requirements to clearly articulate a go to “Go to Market” strategy, portfolio value proposition and competitive differentiation. By conducting customer based research and working closely with cross-function teams including platform product managers, solutions team, key functions and regions to understand customers’ workflow needs, the Senior Global Product Marketing Manager will develop unified plan that will include addressing portfolio gaps, improved revenue and margin performance, product life cycle management, and strong interaction with functional teams that produce and support the products.

This position will be an integral part of the DS Microbiology Platform team, responsible for driving downstream marketing initiatives that support our growth objectives. Downstream marketing activities include defining and developing effective positioning and content to articulate Micro’s value across customer’s workflows. Supporting product launches, sales training & education, developing go-to-market strategies and generally building and executing global product commercialization plans in conjunction with regional marketing teams.

Job Description

Responsibilities:

  • Leads, develops and implements global marketing initiatives and programs.
  • Identifies new market opportunities, develops, implements and manages communications related to Microbiology products and system solutions
  • Responsible for managing a comprehensive marketing plan and content development for the Microbiology portfolio
  • Initiate, develop and execute global marketing plan to increase market awareness, enable effective selling, deliver differentiated value to our customers and meet business unit financial goals.
  • Works with Solution Team to develop system solution messaging and positioning that will differentiate products in the market and identify how they address customer needs. Create internal and external positioning documents focused on the clinical and financial benefits of our solutions.
  • Develop and deliver sales tools and training to support regional marketing efforts. Executive level and end client facing power point presentations and formal communications.

Qualifications:

  • BA/BS degree required, preferably with a technical area of focus (i.e., scientific, business, or engineering); Master’s degree preferred. 
  • Marketing Communication experience creating and delivering value based messaging, branding campaigns and new market expansion campaigns
  • Must have excellent communication, presentation and writing skills and be comfortable communicating across various levels of stakeholders from executive suite to departmental representatives.
  • Excellent written and spoken communicator, responsive, persuasive, and polished.
  •  Proficient with Microsoft Office products including: Word, Excel, and PowerPoint. Graphic experience preferred.
  • Demonstrated success with customer campaigns and market shaping activities
  • Minimum 5 years of experience in marketing communications or equivalent experience
  • Willing to travel up to 10%

Primary Work Location

USA MD - Baltimore

Additional Locations

Work Shift

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