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US Marketing Manager, Blood Culture

Apply Now Job ID R-334407 Date posted 03/29/2019

Job Description Summary

The Marketing Manager role is accountable for the achievement of key marketing functional goals at a product line level.  Influences the development and drives the execution of product line plans; contributes to US product planning and strategy; may manage a portion of the marketing expense budget driving top line sales performance; influences within work area/ department/ function; serves as main liaison with US sales team; provides significant input into product line-related business decisions and resource planning; plays critical role in key initiatives, often leading project teams, including leading product launches and training.  Demonstrates marketing expertise through specific and advanced set of skills and knowledge, e.g., branding, marketing communications, forecasting.

Job Description


  • Develops marketing plans for assigned products to ensure the achievement of financial/budget expectations and product line strategies, including market sensing, market development and marketing mix.  Builds and executes the tactical plan, to ensure product positioning and messaging are communicated effectively.
  • Serves as main point of communication with US field-based associates (e.g., Sales, Distribution, National Accounts). Communicates platform’s value offers to sales team and develops sales tools that support selling process.  Provides updates, manages backorders, answers queries and leads training, as necessary.
  • Manages and implements advertising strategy, including content development and publication coordination.
  • Supports the launch of new products, including management of the cross-functional implementation of the plan.
  • Aids in the forecasting and budgeting process: sales analysis, funnel reviews and implementation updates. Manages the demand planning process.
  • Leads pricing function for assigned product lines, including analysis and loading.
  • Supports key functional responsibilities for the clinical microbiology platform: RFP responses, calculator updates, cross-reference analyses, contract approvals, product life cycle management (e.g., new product additions, discontinuation notifications and management), tradeshow planning, webinar planning and coordination.
  • Establishes and maintains strong relationships with both internal and external stakeholders, including Global Marketing counterparts.
  • Ensures compliance with BD policies, procedures, and practices, including serving as point-person in marketing communication copy approval process.


Required Knowledge and Experience   

  • Requires a B.S. in a Life Sciences discipline.  MBA highly preferred. 
  • Minimum of 3 years of commercial experience, preferably in a biotechnology or life sciences industry. Commercial experience may include marketing, sales, sales training, business development or other related function.
  • Minimum of 2 years in product and/or market management, or equivalent combination of education and experience. Demonstrated track record in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go-to-Market models and strategies.
  • General knowledge of the Life Sciences market as well as the sales, operations, and marketing functions is required. Scientific and technical knowledge with the ability to understand and translate technical capabilities into benefits is crucial to drive revenue growth.
  • Effective interpersonal skills; strong oral and written communication; demonstrated abilities in organization, prioritization and planning, goal setting, analytical and problem solving.
  • Results-oriented, with demonstrated ability to multi-task; capable of managing and driving the completion of multiple competing projects.
  • Available to travel 15-20%

Primary Work Location

USA MD - Baltimore

Additional Locations

Work Shift

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email