Job ID R-490777 Date posted May 21, 2024

Corporate Communications and Marketing Lead - DACH (Full/Part time)

Job Description Summary

To boost our brand image and the recognition of the value BD can deliver for healthcare in DACH Region, we are seeking an experienced Corporate Marketing and Corporate Communications Lead who will localize or design Corporate Marketing & Communications initiatives and measure their impact in Germany (Switzerland, Austria and Poland).
The position has no direct report but require strong influencing skills and the agility to work in BD s Matrix organization.
The position is for 18 months (to cover for a longer maternity leave - extension to be discussed in due time)
Location: remote in DACH Region

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. 

Become a maker of possible with us!

MAIN ROLE AND RESPONSIBILITIES

  • Design and drive Corporate Marketing strategy and initiatives to elevate our Corporate Brand Equity locally in selected geographies (Germany, Austria, Switzerland and selected Eastern Europe countries) 

  • Localize and implement key EMEA Corporate Communications initiatives like the rollout of the EMEA Corporate Campaign, of the yearly Healthcare Resilience Barometer, Awareness days and others

  • Drive and monitor our local digital corporate presence especially on bd.com.de, LinkedIN and Youtube .. ) 

  • Build an AHS web presence as part of bd.com or equivalent in close cooperation with Marketing Digital resource

  • Develop content and iterate through to approved publishable content targeting scientific and lay audiences. This may include managing freelancers, or PR agencies.  

  • Design and implement local initiatives like Media Training, PR Outreach

  • Manage budget. Monitor and analyze the effectiveness of Corporate Marketing and communications initiatives.

  • Ensure local adoption and stickiness of the Corporate Branding and Corporate Marketing Strategy inside BD seven Business Units

  • Train relevant functions on our Corporate Brand, Values and Messaging and on the value of Corporate Communications and selectively on Communications Skillset

  • Collaborate or lead cross-functional teams to drive success of corporate marketing and communications initiatives (Teams DACH Omnichannel marketing, BU Marketing, Medical Affairs, Public Policy, Market Access, EMEA BDX Marketing)

  • Interface with EMEA and Global Counterparts to source and share best practices and learnings.

  • Continuously Scan the DACH and selected Eastern European countries landscape in terms of competition brand Communication, and market trends/hot topics

KPis for the role

  • Brand awareness and reputation metrics

  • Return on investment on marketing and communications initiatives.

  • Website and social traffic engagement metrics, such as page views, bounce rate, and time on

  • Content marketing metrics, such as content downloads, content shares, and content engagement

  • Email marketing metrics, such as open rates, click-through rates, and conversion rates

  • KOLs engagement

  • Lead generation and conversion rates

EDUCATION & EXPERIENCE

  • Bachelor’s degree in Marketing, Communications, or a related field 

  • 5+ Experience in Corporate Marketing, ideally in the healthcare industry (company, agency, provider.. )  

  • Track record working on omnichannel campaigns around a corporate Brand or a Product   

  • Experience working with Media  

  • Experience working with Opinion Leaders is a plus  

  • Experience working in a Matrix organization is a plus  

  • Experience with Product Marketing, ideally in the healthcare industry is a plus 

KNOWLEDGE & SKILL:

  • Strong strategic thinking and problem-solving skills 

  • Strong interest in Healthcare and Suitable level of scientific or medical experience around the safe, efficient, and sustainable delivery of healthcare 

  • Strong Influencing skills  

  • Excellent written and verbal communication skills 

  • Proficient with CRM and DAM tools (SalesForce, Veeva, etc.)  

  • Ability to work independently, and as part of a team as a member or leader 

  • Fluent in German and English  

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Primary Work Location

DEU Heidelberg - Tullastrasse

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