Digital Marketing Manager (Remote)
Job Description SummaryBD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its 65,000 employees have a passion and dedication to help improve patient outcomes, improve the safety and efficiency of clinicians’ care delivery process, enable laboratory scientists to better diagnose disease and advance researchers’ capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help improve outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. In 2017, BD welcomed C. R. Bard and its products into the BD family.
The purpose of the Marketing department at BD is to drive sustainable profitable growth by defining, executing and continually improving the marketing and business strategies of BD. We engage in critical thinking to inform high-quality marketing choices that drive our growth.
BD’s Surgery Business Unit (BU) positively impacts over two million surgery patient lives each year and is focused on partnering with both patients and healthcare professionals to educate on insights and solutions that will improve surgical outcomes. The Advanced Repair and Reconstructive (ARR) Platform focuses on soft tissue management, with a full portfolio of best-in-class surgical solutions, focused within all types of hernia repair and breast surgery.
Be part of something bigger!
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
The Digital Marketing Manager is an experienced and results-driven digital marketing leader, who brings a solid understanding of the digital marketing landscape, digital customer experience building, optimizing paid media campaigns and executing email/CRM campaigns.
This position will support BD’s Surgery Business Unit (BU) and report directly into the Advance Repair and Reconstruction (ARR) platform’s the Senior Manager, Digital Marketing. It will be driving the execution of successful short-term and long-term digital marketing efforts to achieve business objectives, most immediately supporting ARR’s direct-to-patient (DTP) and direct-to-healthcare professionals (DTHCP) market activation workstream within the Hernia Transformation initiative. This position will work collaboratively within the platform and cross-functionally across Surgery’s BU team and BDX teams as needed.
The Digital Marketing Manager is a marketing professional with solid business judgement, strategic thinking, and strong creative and analytical skills. He/she demonstrates a passion for interactive design, new technologies and forward-thinking ideas that results in a seamless user experience to drive demand and build the brand.
Essential duties and Responsibilities:
Develop, execute, and optimize digital media campaigns on all channels and platforms, including SEM, SEO, social media, and email marketing, and optimize the website and lead generation flows.
Manage day-to-day responsibilities to execute all digital campaigns, including adjusting and optimizing budgets, testing copy and creative assets and tracking performance with Omni-Channel Marketing Analyst(s).
Apply marketing campaign best practices and identify opportunities to improve the customer experience across multiple channels and tactics.
Identify and implement mechanisms for gathering market and customer data and insights to inform business direction.
Define targeting and customer segmentation for campaign efforts across a variety of channels
Compile, analyze and report performance data to be easily viewed and understood by key stakeholders across the organization.
Work cross functionally with content marketing teams to provide feedback on ad copy, ad design and landing page design for campaign optimization.
Work in strong collaboration with the ARR Digital and Global Marketing teams, as well as BU Marketing/Communications team, and across BDX matrix organization and marketing community
Bachelor’s degree in Business Marketing or Graphic Design; MBA preferred
Minimum of 4 years of digital marketing experience with applicable certification or experience with Adobe Suite (including Adobe Experience Manager and Adobe Analytics), SFDC Sales Cloud and Communities, Marketo, Google Ads and Google Analytics, Facebook Ads and Analytics
Industry experience in biotech, pharma, med tech or health tech/digital health is preferred.
Agile certification is a plus
Agency background is desirable.
Strong analytic skills with the ability to consume, organize, manage and present data
Proven ability to use digital advertising to increase user acquisition and generate leads
Ability to work and think at both the strategic and tactical levels and to collaborate and work with others in a multifaceted environment
A great team player - collaborative, detail-oriented and organized, comfortable working in a cross-functional and highly matrixed environment with limited resources.
Ability to travel 10-15%
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why join us?
A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
To learn more about BD visit https://jobs.bd.com/
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Primary Work LocationUSA RI - Warwick
Additional LocationsUSA IL - Vernon Hills
Recommendto a friend
"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ