Omni-Channel Analyst (Remote)
Job Description SummaryBD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its 65,000 employees have a passion and dedication to help improve patient outcomes, improve the safety and efficiency of clinicians’ care delivery process, enable laboratory scientists to better diagnose disease and advance researchers’ capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help improve outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. In 2017, BD welcomed C. R. Bard and its products into the BD family.
The purpose of the Marketing department at BD is to drive sustainable profitable growth by defining, executing and continually improving the marketing and business strategies of BD. We engage in critical thinking to inform high-quality marketing choices that drive our growth.
BD’s Surgery Business Unit (BU) positively impacts over two million surgery patient lives each year and is focused on partnering with both patients and healthcare professionals to educate on insights and solutions that will improve surgical outcomes. The Advanced Repair and Reconstructive (ARR) Platform focuses on soft tissue management, with a full portfolio of best-in-class surgical solutions, focused within all types of hernia repair and breast surgery.
Be part of something bigger!
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
The Omni-Channel Analyst is responsible for providing insights into customer omni-channel media / advertising performance, investment allocation and ROI, and be a strong collaborative partner in omni-channel campaign planning and assessment.
This position will support BD’s Surgery Business Unit (BU) and report directly into the Advance Repair and Reconstruction (ARR) platform to the Senior Manager, Digital Marketing. It will be driving the execution of successful short-term and long-term business digital marketing efforts to achieve business objectives, most immediately supporting ARR’s direct-to-patient (DTP) and direct-to-healthcare professionals (DTHCP) market activation workstream within the Hernia Transformation initiative. This position will work collaboratively within the platform and cross-functionally across Surgery’s BU team and BDX teams as needed.
The role of Omni-Channel Analyst is to create analytics and measurement tools in support of the growing roadmap of omni-channel capabilities across brands within the ARR Platform. This role translates data into insights, and has a deep understanding of designing analytics plans, leveraging approaches including predictive modeling, machine learning and artificial intelligence around tactic-level and omnichannel experiences, such as translating results from data models into new campaign requirements.
This critical role identifies, analyzes, and interprets trends or patterns in data sets of varying size and complexity to determine the return of investment and optimization needs for web, campaign, e-Commerce and digital channels in the context of global and regional marketing campaigns. This role leads demand generation campaign and website testing methodology in collaboration with global, region and country product and campaign managers, to track and analyze results, key metrics from direct and digital marketing campaigns, and prepare post-campaign analytics and performance reporting. This role creates and optimizes the marketing dashboards for on-demand visibility of outcomes, identifies the customer journey trends that will inform campaign and e-commerce design adjustments, and enables a culture of test and learn throughout the team.
Essential Duties and Responsibilities:
Collaborate with marketing and product team in providing analysis that support their ongoing efforts which include paid digital marketing campaign optimization, website traffic and analytics, recurring reporting (weekly, monthly and quarterly) and A/B testing for both paid media and website optimization.
Design, develop and launch new analytics reports and dashboards according to stakeholder requirements.
Support ad hoc requests for data analysis from external stakeholders in variety of functions including finance, platform, region and business unit marketing.
Draw out key business insights and provide actionable recommendations.
Bachelor's degree in Math, Statistics, Data Analytics, Engineering or other equivalent quantitative field required; MS degree preferred.
3-5 years of demonstrated experience in web analytics and digital media analytics for B2B and B2C marketing within demand generation teams; identifying and outlining key campaign metrics and building campaign proformas/measurement plans/marketing analytics.
Industry experience in biotech, pharma, med tech or health tech/digital health is preferred.
Agile certification is a plus
Strong experience with applied SQL / data querying languages, BI/visualization tools (e.g. Power BI, Tableau, Qlik), Excel, R, Python, or other analysis tools.
Experience working with other tools like Salesforce.com, Marketo, AEM and Adobe Analytics, Google Analytics, HotJar, and Gainsight.
Familiarity with concepts surrounding tagging implementation – tagging schemas, QA/testing.
Strong understanding of digital marketing KPIs on Adwords and Facebook
Understanding of the cross-digital channel and analytics space, in areas such as digital media, search, social media, social. listening, online video, websites, mobile applications, data management platforms, programmatic, endemic, paid search vs SEO
Experience working with business owners in defining reporting and data requirements; able to translate technical solutions and design choices to business implications and vice versa
A great team player - collaborative, detail-oriented and organized, comfortable working in a cross-functional and highly matrixed environment with limited resources.
Ability to travel 10-15%
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why join us?
A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
To learn more about BD visit https://jobs.bd.com/
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Primary Work LocationUSA RI - Warwick
Additional LocationsUSA IL - Vernon Hills
Recommendto a friend
"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ