Job ID R-480756 Date posted April 30, 2024

Marketing Asset Associate for MDS EMEA (Hybrid)

Job Description Summary

The Marketing Asset Specialist EMEA is responsible for managing the approval process of marketing assets for MDS EMEA.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Our vision for Medication Delivery Solutions at BD

As a leading manufacturer and supplier of products that are used daily in healthcare, the Medication Delivery Solutions (MDS) team provide a wide range of products for injection and infusion therapy, regional anesthesia and closed medication management.

About the role

The Marketing Asset Specialist EMEA is responsible for managing the approval process of marketing assets for MDS EMEA. This involves supporting the team with approved marketing collateral, liaising with stakeholders during the copy-approval process, and driving marketing campaigns and digital assets.

The role ensures that all materials are accurate, compliant, consistent, and aligned with campaign objectives. It involves close collaboration with a variety of stakeholders across commercial and functional teams, including the marketing team, medical and regulatory affairs, and legal associates.

The Marketing Asset Specialist drive the copy-approval process, shares best practices across the MDS organization, and continuously provide feedback to identify area for improvement.

Main responsibilities will include:

  • Perform the role of MDS EMEA Ad Prom Coordinator in the electronic copy approval system (Veeva Vault PromoMats).
  • Handle the copy approval process from claims and collateral creation, to review and approval of collateral, and release of approved material. Lead multiple simultaneous workstreams to support the regional team and supporting the translation and country approval where needed.
  • Work in close collaboration with the marketing team on the campaign material and manage the end-to-end approval process of collateral. This involves liaising and managing collaborators across with Marketing, Medical, Legal, and Regulatory to ensure the marketing material is accurate, compliant, and consistent.
  • Incorporate feedback from collaborators into the marketing material as needed, using the Adobe Suite. The role also includes growing the claims' library, maintaining and updating approved material and uploading it to the relevant platforms.
  • Become the Subject Matter Expert on the Advertising and Promotional policy and drive awareness across the organisation. Ensuring that all assets adhere to our policies, as well as providing suggestions for improvement on the collateral and process are encouraged. Maintaining the copy-approval pipeline and provide regular status reports on progress.
  • Quality check of material: Review and edit collateral for grammar, spelling, punctuation, style, tone, clarity, and readability.
  • Check and verify the accuracy and validity of the information, data, and sources used in the materials
  • Ensure that the materials align with the relevant policies.
  • Support the translation and local country review and approval process.

About you

  • Minimum of 2 years’ experience of working in a large matrix organization
  • Proficient in English, verbal and written
  • Process and details orientation
  • Project management, ability to prioritize multiple continuous workstreams with tight deadlines supported by project management systems
  • Ability to translate policies into a framework of marketing collateral
  • Takes ownership of tasks and ability to work independently as well as collaboratively

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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