Marketing specialist (MDx & WHC)
In-Office, Seoul, Seoul
- ID de la oferta
- R-540858
- Category
- Marketing
- Location
- Seúl, Corea del Sur
Job Description Summary
The Marketing Specialist (MDx & WHC) plays a key role in strengthening and accelerating growth across DS’s core growth platforms. This role is responsible for executing go-to-market strategies, managing strategic products and portfolios, and driving KOL engagement to translate scientific value into meaningful market adoption. The position works closely with Sales and cross-functional teams to deliver high-impact market initiatives and maximize commercial effectiveness.Job Description
Role Summary
The Marketing Specialist (MDx & WHC) plays a key role in strengthening and accelerating growth across DS’s core growth platforms. This role is responsible for executing go-to-market strategies, managing strategic products and portfolios, and driving KOL engagement to translate scientific value into meaningful market adoption. The position works closely with Sales and cross-functional teams to deliver high-impact market initiatives and maximize commercial effectiveness.
Key Responsibilities
Go-to-Market Strategy & Execution
- Execute go-to-market strategies for MDx and WHC portfolios to support sustained growth and market expansion
- Translate strategic priorities into actionable marketing initiatives and field-ready execution plans
- Support consistent and effective market execution across priority segments and customer groups
Product & Portfolio Management
- Manage assigned products and portfolios, including positioning, messaging, and value proposition
- Develop, maintain, and optimize marketing and sales enablement materials to support market adoption
- Ensure strong product ownership and alignment of messaging across channels
KOL Engagement
- Build and maintain strong relationships with key opinion leaders (KOLs) to enhance scientific credibility and market influence
- Support KOL-driven activities such as symposiums, congress engagements, and scientific discussions
- Collaborate with internal stakeholders to effectively translate scientific insights into market-relevant communication
Market Activities & Growth Initiatives
- Execute market-facing activities including conferences, campaigns, and customer engagement programs
- Identify growth opportunities and support market development activities in close collaboration with Sales
- Contribute to initiatives that strengthen market penetration and long-term platform adoption
Cross-functional Collaboration
- Work closely with Sales, Application and other functional teams to ensure aligned execution and strong market impact
- Act as a proactive marketing partner to support shared commercial objectives
Qualifications
Required
- At least 2 years of hands-on experience in the molecular diagnostics field (e.g., MDx, molecular assays, molecular platforms, or related diagnostic environments)
- Practical experience working with products, customers, or market activities in molecular diagnostics
- Ability to manage products and market activities end-to-end with a strong ownership mindset
- Excellent communication and stakeholder management skills
- Business-level proficiency in Korean and English
Preferred
- Experience in diagnostics, medical devices, or healthcare industry
- Experience working with KOLs and scientific or clinical marketing activities
- Experience in portfolio management or market development roles
- Self-motivated and proactive, with strong ownership and the ability to drive initiatives independently
Required Skills
Optional Skills
.
Primary Work Location
KOR South Korea - Seoul HQAdditional Locations
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