Job Description Summary

Job Description

Principal Accountabilities

Business Planning: To study the market dynamics of industry & plan retention & expansion of revenue. Segregate & develop action plan for existing & new customers as well as product lines. Identify & address competitor activity.

Business Development: To profitably grow the business for instruments & Consumables by building a strong channel partner network and pipeline of prospective customers and increase market share for BD.

Forecasting: To provide monthly forecasts for the product range and coordinate with marketing/supply chain to ensure a healthy stock situation in the marketplace and prompt customer service.

Managing of both direct customer accounts and network of channel partner for order procurement, timely collection of payment, secondary sales information and settlement of claims/dues etc.

Improve Channel partner capacity & capability by developing revenue-based business plans.

Market sensing through collection & collation of data from market (Dynamics of market, Market Need & Competitor’s activity) and provide feedback to marketing from time to time.

Working with KOLs in the area in carrying out training appropriate for the market/customer.

Strengthening the overall image of BD-Diagnostic Systems.

Maintain proper MIS i.e., customer profiles, prospective client list, consumables

consumption and sales by distributor/account.

Work In close coordination with service engineers/application specialist teams to provide superior value-added service to customers.

Take on additional responsibility in form of new projects / special tasks assigned on a need / time basis.

Critical Challenges

The key challenges in this position is to drive aggressive profitable revenue & increase brand awareness, as an organization promoting best practices as a trusted partner for the industrial microbiology.

Unique Knowledge & Skills

Microbiology Background is must

Presentation and negotiation skills

Analytical problem solving

Result Orientation

Persuasive Communication Skills

Product/Technical knowledge

Customer Orientation

Ability to manage projects in Private & government set up that involve multiple stakeholders/work on

Contacts

Internal

Business Manager/Product Manager

Application specialist

Service Engineer

Commercial Executive

Business Analyst/Sales Coordinator

Demand Planner

Regulatory

External

All Customers in Microbiology & Pathology Segment

Channel Partner

Problem Solving and Decision Making - High and Prompt

Required Skills

Optional Skills

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Primary Work Location

Additional Locations

Work Shift