We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Job Responsibilities:

The Business Development Manager (BDM) – UCC/Surgery is a dedicated headcount responsible for driving commercial performance of the Critical Care, Surgery and Endourology portfolios, with a strong focus on new product launches and market shaping initiatives.

The BDM owns Go-To-Market planning, program development, and marketing execution, while also leading strategic account management, tender management, IMS sales performance, and distributor governance.
A critical pillar of this role is market development for Surgery, Endourology, and Targeted Temperature Management, requiring strong analytical capability, stakeholder influence, and executional excellence in Vietnam’s complex healthcare environment.

I. Market Development and Go-To-Market Planning

• Lead comprehensive market mapping and opportunity assessment for UCC/Surgery portfolios, including hospital segmentation, procedure volumes, and growth potential.

• Define and execute Go-To-Market strategies for new launch portfolios, ensuring alignment with country and regional priorities.

• Identify unmet clinical needs and shape the market through therapy education, solution-based positioning, and clinical adoption pathways.

• Build robust business cases for channel expansion, geography expansion, and new therapy introduction.

II. Marketing Execution and Stakeholder Engagement

• Develop product technical dossiers, tender specifications, and clinical differentiation to protect and grow portfolio access.

• Support tender strategy, pricing proposals, and contract negotiations in coordination with cross-functional teams.

• Design and execute marketing programs including workshops, symposia, trainings, and therapy awareness initiatives.

• Partner with distributors to drive demand generation activities and ensure alignment with strategic priorities.

• Build and maintain trusted relationships with hospital directors, department heads, key decision makers, and government healthcare authorities.

• Lead reimbursement execution projects as assigned.

• Lead product and clinical training for distributor sales teams and key hospital stakeholders.

• Collaborate closely with Regional Marketing and Clinical teams to ensure strong and consistent product messaging.

III. Strategic Account & Tender Management

• Drive IMS sales growth and execution of strategic priorities.

• Lead strategic account planning for key hospitals and centers of excellence within UCC/Surgery.

• Own tender strategy and execution, including specification setting, pricing strategy, tender defense, and post-tender follow-up.

• Act as a trusted partner to key decision-makers including hospital directors, department heads, and clinical champions.

IV. Distributor Management

• Evaluate, appoint, and manage distributors to ensure optimal coverage, capability, and performance for UCC/Surgery portfolios.

• Lead joint business planning, review performance metrics, and drive continuous capability improvement with partners.

• Ensure distributor compliance with BD policies, ethical standards, tender governance, and operational excellence.

• Support the Strategic Segment Leader in distributor strategy, performance management, and corrective action plans.

V. Reporting, Analytics, and Support to Strategic Segment Leader

• Track and analyze IMS sales performance, tender outcomes, launch KPIs, and market penetration.

• Generate insights on market trends, competitor dynamics, and pricing evolution to inform strategic decisions.

• Develop dashboards, business reviews, and analytical reports to support the Strategic Segment Leader.

• Provide data-driven recommendations to optimize portfolio strategy and resource allocation.

Requirements

• Bachelor’s degree in Medical, Pharmacy, Biomedical Engineering, Business, or related fields.

• Minimum 3+ years of experience in Product Management, Business Development, Key Account Management, or Commercial Strategy within the medical device industry.

• Strong exposure to new product launches, market shaping, and portfolio expansion.

• Solid understanding of Vietnam healthcare system, hospital operations, tender processes, and reimbursement landscape.

• Experience working in a multinational, matrix organization is highly preferred.

Key Competencies

• Strong commercial acumen with deep understanding of medical consumables and surgical markets.

• Proven ability to operate at the intersection of marketing strategy and sales execution.

• Excellent stakeholder management skills, able to influence clinicians, hospital leaders, distributors, and internal teams.

• Strong analytical, planning, and problem-solving capabilities with data-driven mindset.

• Hands-on, proactive, results-oriented, and comfortable working in ambiguity.

• High ethical standards with strong compliance and customer-centric mindset.

• Willingness to travel frequently nationwide.

• Excellent command of Vietnamese and English (written and spoken).

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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