We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

This position can be remote, but would prefer someone in the Durham, NC area that would be able to go in office

Key Responsibilities

• Support development of content strategy aligned to target audiences and campaign goals

• Assist in building a scalable content engine (editorial calendar, content pillars, reuse frameworks)

• Build and edit content across channels (blog, email, LinkedIn, sales materials)

• Conduct research on industry trends, customer needs, and competitor content

• Help translate technical and clinical concepts into clear, engaging messaging

• Support AI-enabled content initiatives and digital content workflows

• Track and analyze content performance metrics and recommend optimizations

• Collaborate with marketing, product, and sales teams to align content to priorities

What You Will Learn

• End-to-end content strategy and content engine development

• AI and digital tools in modern marketing workflows

• Omnichannel campaign execution and performance measurement

• Healthcare marketing in a regulated environment

Qualifications

• Pursuing a degree in Marketing, Communications, Business, or related field

• Strong writing, editing, and storytelling skills

• Interest in healthcare, technology, or digital marketing

• Ability to simplify complex information

• Strong organizational and collaboration skills

Preferred Qualifications

• Experience with content creation (blogs, social media, presentations)

• MBA

• Familiarity with marketing or analytics tools

• Interest in AI-driven marketing and content personalization

• Basic understanding of SEO

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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