Job Description Summary

Lead the Marketing and Market Development function for MMS in the Western Hub (France & Benelux), driving strategic growth, market innovation, and solution adoption. This senior role requires deep marketing expertise, strong business acumen, and leadership capabilities to define market priorities, guide investments, and build a high-performing team. Responsible for executing integrated marketing strategies and enabling value-based selling across the region.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become amaker of possiblewith us!

Our vision forMedication Management Solutionsat BD

With our technical capabilities, the Medication Management Solutions (MMS) team are able to manage multiple systems and our operational capabilities enable us to have medications available when and where needed, reducing inefficiency and waste for nursing and pharmacy teams.

About the role

Under the oversight and guidelines from the MMS Marketing Director EMEA, this role leads the local marketing and market development organisation in France and Benelux for the MMS BU.This role is a pivotal role within the France and Benelux team, requiring significant depth and breadth of marketing knowledge and experience in the markets served. Demonstrates strong business and marketing goals ownership through sensing, communicating, and developing new market opportunities and approaches for the French and Benelux markets. Identifies and leads execution of holistic strategy and marketing programs for solution adoption and value selling. Sets French and Benelux-specific strategic market priorities and program investments. Builds strong French and Benelux marketing capabilities and team.

Main responsibilities will include:

• Strategic Leadership: Develop and implement competitive marketing strategies and business plans tailored to local market dynamics.
• Performance Management: Set clear KPIs to track execution and impact; own business outcomes with a focus on sales growth and budget efficiency.
• Customer-Centric Messaging: Leverage deep customer insights and sales process expertise to craft compelling messaging and tools that influence buying behavior.
• Cross-Functional Collaboration: Partner closely with sales, marketing, and support teams to ensure seamless execution across functions and geographies.
• Market Influence: Lead key initiatives and projects that shape the local market, often heading cross-functional teams.
• KOL Engagement: Build and manage relationships with key opinion leaders to strengthen clinical evidence and market access strategies.
• Marketing Expertise: Apply advanced skills in branding, communications, portfolio management, and market planning to deliver impactful campaigns​

Additional Responsibilities:

• Drive market sensing, development, and tailored marketing mix strategies for France and Benelux.
• Provide actionable insights through research and analytics to support EMEA leadership in strategic decision-making.
• Lead successful product and solution launches, ensuring commercial readiness and organizational alignment.
• Understand and influence demand drivers including pricing, channel strategy, contracting, and product mix.
• Collaborate with EMEA Marketing on communications plans, events, and agency management aligned with brand goals.
• Identify and implement market-shaping opportunities relevant to the region.
• Optimize product lifecycle management for assigned portfolios.
• Coordinate with the Switzerland-based Business Development team on managed services and bid creation, with full commercial awareness.

About you

• Suggested minimum of 8 years of marketing/ business experience in the healthcare industry (sales, marketing, and some awareness of managed services)
• Experience/knowledge in the medical device or life sciences industry - Minimum of 3 years in product and/or market management. Business experience may include marketing, sales, sales training, business development
• Bachelor’s degree, MBA or Post-graduate Marketing qualification preferred
• Team leadership experience is crucial together with the ability to manage managers rather than individual contributors
• Experience of working in a large matrix organization preferred
• Experience in market shaping and development activities
• Proven Omnichannel experience with strong emphasis on digital marketing
• Communicates effectively and persuasively both inside and outside of the organization in a variety of presentation settings and with senior level/exec audience
• Change agent, champions and promotes new insights.
• Ability to provide constructive challenge.
• Results-driven and action-oriented with ability to be flexible and agile.
• Takes ownership of tasks and gets things done.
• Sets goals and priorities.
• Able to work with direction and formulate strategies and plans.
• Excellent mentor skills and development of team.
• 30% travel.
• Fluent in Dutch / English / French

Click on apply if this sounds like you!

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

To learn more about BD visit:https://bd.com/careers

Required Skills

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Primary Work Location

BEL Erembodegem - Dorp 86

Additional Locations

FRA Grenoble, FRA Rungis Cedex - Bâtiment Londres

Work Shift