Job Description Summary

The Specimen Management business is seeking an Associate Director, Global Marketing to lead the Core Tubes Portfolio within the Lab Specimen Management Platform. BD is the global market leader in Specimen Management, with industry‑leading positions across blood collection, containment, and specimen acquisition.

As a senior leader on the Global Marketing team, this role has end‑to‑end strategic and commercial responsibility for the Core Tubes portfolio, including Hematology, Chemistry, Coagulation, and Specialty Tubes. The Associate Director is accountable for defining portfolio strategy, driving sustainable growth, and ensuring global commercial excellence across developed and emerging markets.

This role plays a critical leadership function in shaping long‑term portfolio direction, influencing innovation and lifecycle decisions, and aligning cross‑functional teams to deliver strong business performance. The Associate Director serves as the primary portfolio authority and a key contributor to broader Lab Specimen Management strategy.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

RESPONSIBILITIES:

• Own and lead the global strategy, performance, and lifecycle management of the Core Tubes portfolio.

• Define portfolio vision, strategic priorities, and growth drivers across all core blood collection tube segments.

• Provide portfolio‑level leadership across innovation planning, line extensions, rationalization, and long‑term roadmap development.

• Partner with R&D, Finance, Global Supply Chain, Medical Affairs, Regulatory, and regional commercial leaders to drive aligned execution.

• Lead Core Tubes global commercialization strategy, ensuring consistent positioning, value messaging, and execution excellence across regions.

• Integrate market, customer, and competitive insights into product development, investment prioritization, and portfolio expansion decisions.

• Serve as a senior contributor to the Integrated Business Planning (IBP) process, including demand shaping, scenario planning, and financial outlooks.

• Oversee global pricing strategy and governance for the Core Tubes portfolio, including value articulation and regional alignment.

• Direct global market research and analytics to inform forecasts, business cases, and strategic decision‑making.

• Monitor global competitive dynamics and emerging technologies to protect and extend market leadership.

• Ensure development of high‑impact sales enablement, training, and communication tools to support regional execution.

• Act as a people leader and mentor, contributing to talent development and capability building within the Global Marketing organization.

EXPERIENCE & EDUCATION:

EDUCATION:

• Bachelors degree in business, science, marketing, health care or similar field required

• MBA is preferred

EXPERIENCE:

• 8+ years of progressive experience in global marketing, commercial strategy, or general management required

• Experience in IVD, Medical Device, Pharmaceutical, or Management Consulting strongly preferred

• Demonstrated success leading large, complex portfolios in a global, matrixed organization

KNOWLEDGE, SKILLS, AND ABILITIES:

• Visionary thinker with a demonstrated ability to shape and execute long-term strategies that drive sustainable growth and market leadership.

• Operates with a broad business perspective, balancing short-term execution with long-term value creation across global and regional priorities.

• Exceptional influencing skills with the ability to align cross-functional and cross-regional teams around a shared vision and strategic objectives.

• Proactive self-starter who thrives in dynamic, fast-paced environments and adapts quickly to changing market conditions and organizational priorities.

• Strong action orientation with superior prioritization, decision-making, and project management capabilities to drive results across complex initiatives.

• Highly analytical with a proven ability to synthesize data, identify trends, and uncover actionable insights that inform strategic decisions and unlock growth opportunities.

• Deep customer orientation with a track record of identifying unmet needs and translating them into differentiated solutions that enhance patient and provider outcomes.

• Proven team player with the ability to lead and inspire cross-functional teams in a highly matrixed, global organization.

• Exceptional communication and storytelling skills, with the ability to distill complex concepts into compelling narratives for diverse audiences, including senior leadership.

• Demonstrates sound judgment and accountability, making independent decisions when needed while fostering a culture of ownership and continuous improvement.

• Demonstrates a strong capacity to learn quickly, adapt to new challenges, and apply insights across diverse situations to drive innovation and continuous improvement.

• Degree level qualification; or equivalent combination of education and experience.

• Ability to travel up to 25%, domestic and international

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: 

• Annual Bonus 

• Potential Discretionary LTI Bonus

Health and Well-being Benefits

• Medical coverage  

• Health Savings Accounts  

• Flexible Spending Accounts  

• Dental coverage  

• Vision coverage  

• Hospital Care Insurance  

• Critical Illness Insurance  

• Accidental Injury Insurance  

• Life and AD&D insurance  

• Short-term disability coverage  

• Long-term disability insurance  

• Long-term care with life insurance  

Other Well-being Resources

• Anxiety management program  

• Wellness incentives  

• Sleep improvement program  

• Diabetes management program  

• Virtual physical therapy  

• Emotional/mental health support programs  

• Weight management programs  

• Gastrointestinal health program  

• Substance use management program  

• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit  

Retirement and Financial Well-being

• BD 401(k) Plan  

• BD Deferred Compensation and Restoration Plan  

• 529 College Savings Plan  

• Financial counseling  

• Baxter Credit Union (BCU)  

• Daily Pay  

• College financial aid and application guidance  

Life Balance Programs

• Paid time off (PTO), including all required State leaves  

• Educational assistance/tuition reimbursement  

• MetLife Legal Plan  

• Group auto and home insurance  

• Pet insurance  

• Commuter benefits  

• Discounts on products and services  

• Academic Achievement Scholarship  

• Service Recognition Awards  

• Employer matching donation  

• Workplace accommodations  

Other Life Balance Programs

• Adoption assistance  

• Backup day care and eldercare  

• Support for neurodivergent adults, children, and caregivers  

• Caregiving assistance for elderly and special needs individuals  

• Employee Assistance Program (EAP)  

• Paid Parental Leave  

• Support for fertility, birthing, postpartum, and age-related hormonal changes  

Leave Programs

• Bereavement leaves  

• Military leave  

• Personal leave  

• Family and Medical Leave (FML)  

• Jury and Witness Duty Leave 

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$157,700.00 - $260,400.00 USD Annual