The newly formed Global Sales Operations & Effectiveness organization is leading the transformation of sales capabilities, positioning BD to become the strongest commercial organization in MedTech.  

The Director, Global Sales Content Creation, is BD’s enterprise capability architect for how sellers sell including, designing, building, and scaling how sales methodology, commercial process, and enabling technology come together to drive performance. Operating as a player-coach, this role leads and directly develops the most critical, high‑impact learning assets while building scalable systems that embed selling capability into daily work across business units and regions.  

Operating at the center of BD’s commercial transformation, this role builds durable, integrated sales capability systems that reduce seller friction, accelerate productivity, and drive consistent execution across a global, matrixed enterprise and measurable commercial outcomes. This is a hands‑on leadership role for a builder who blends enterprise systems thinking with deep ownership of the work that most directly influences seller behavior and outcomes.

Key Responsibilities

Enterprise Sales Learning Governance, Scope, Ownership & Measurement

• Serve as the enterprise owner for how sellers learn and apply selling behaviors at scale, accountable for driving measurable behavior change through integrated learning systems, not just training delivery.

• Own the integration of salesmethodology, commercial process, and enabling technology into coherent,fieldreadylearning experiences, acting as the connective tissue across Global Sales Process, Commercial Technology, HR, Sales Intelligence, and Regional/BU Enablement teams.

• Establish and uphold enterprise governance and guardrails for global sales development, including content quality, facilitation standards, and compliance, clearly defining what must be standardized versus where thoughtful regional or business unit adaptation isappropriate.

• Define, inspect, and act on enterprise success measures, balancing leading indicators (adoption, capability growth, behavior change) with lagging indicators (execution quality and commercial outcomes), using insights to guide prioritization and investment decisions.

• Partner with HR and Sales Intelligence to connect learning systems tolongertermoutcomes such as readiness, engagement, leadership effectiveness, and seller productivity.

• Apply disciplined inspection and governance to ensure learningremainsfieldrelevant, efficient, andoutcomedriven, reinforcing accountability for results rather than activity or completion.

• Use data, learner feedback, and business insight to prioritize, simplify, and continuously improve learning systems, scaling what works,eliminatinglowvalue activity, and increasing impact year over year.

Architecture & Content Ownership

• Architect and scale an integrated global sales capability system that connects salesmethodology, commercialprocesses(Lead‑to‑Order, Quote‑to‑Cash), and enabling technology into a single, intuitive experience embedded in sellers’daily workflows.

• Design and deployend-to-endlearning journeys across thefull sellinglifecycle,establishingglobal standards that drive consistency across regions and business units while enabling thoughtful local adaptation.

• Operate as a trueplayer coach, personally developing or codeveloping BD’s most strategic,high impactcontent (e.g., core sellingmethodology, QTC execution,CRMenabledselling) and setting the enterprise benchmark for clarity, usability, and behavior change.

• Establish and enforce enterprise instructional design standards that translate complexity into simple,field readyguidance and shift the organization away fromawareness-basedtraining to learning that drives application, reinforcement, and measurable business impact.

• Optimizethe global learning ecosystem byeliminatingfragmented orlow valuecontent, improving adoption, reducing seller friction, and accelerating seller productivity.

• Lead, coach, and develop a global team of designers and content creators into enterprise capability thinkers, raising performance standards while building scalable operating rhythms and bench strength.

• Design and aligntechnology enabledlearning (e.g., CRM, CPQ, CLM, analytics) to selling capabilities, deal progression, and forecastaccuracy—treatingsystems as integral components of how sellers execute.

• Ensurelearning effectiveness is measured by behavior change and commercial outcomes, not completion rates,operatingwith urgency, ownership, and enterprise rigor.

Qualifications

• Bachelor’s degreerequired; advanced degree preferred.

• 8-10+ yearsof experiencein sales enablement, sales capability, instructional design, or commercial roles within complex, global organizations (MedTech, Life Sciences, Technology, or similarly regulated industries preferred).

• Demonstratedexperiencearchitecting sales capability systems acrossmethodology, process, and technologybeyond traditional training delivery. 

• Proven player‑coach leadership, withpersonal ownership of high‑impact content alongside leading and developing others.

• Deep understanding of Lead‑to‑Order, Quote‑to‑Cash, CRM‑enabled selling, and how dealsprogressin the field, combined with strong grounding in instructionaldesign principles to elevate and standardize content quality at scale. 

• Experienceoperatingin a global, matrixed environment with the ability to influence without authority and communicate at an executive level to translate complexity into clear, actionable guidance.