Job Description Summary

Develop and execute product strategies and annual marketing plans for the Specimen Management portfolio in alignment with global and regional directions and building the channel tracking ecosystem for SM ID.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Job Responsibilities:

Product Strategy & Portfolio Management

• Develop and execute product strategies and annual marketing plans for the Specimen Management portfolio in alignment with global and regional directions.

• Manage the full product lifecycle, including product launch, growth, maturity, and phase-out.

• Analyse market trends, customer needs, competitive landscape, and pricing dynamics to identify growth opportunities.

• Define product positioning, value propositions, and differentiation strategies.

• Translate company strategies into actionable commercial plans within SM channels/distributors, ensuring alignment with business objectives.

• Working closely with Business Leader to achieve IMS sales targets and market share growth through strong execution and commercial excellence.

• Able to maintain pricing, product analysis, registration of product to distributor /channel system and internal and making sure the whole process obtained to ensure business growth

Go-to-Market & Channel Management

• Lead new product launches, including launch planning, forecasting, training, and promotional activities.

• Work closely with the sales team to translate product strategies into effective field execution.

• Develop sales tools, promotional materials, and key messaging to support customer engagement.

• Monitor product performance versus targets and implement corrective actions when needed.

• Build and maintain strong strategic partnerships with channel/distributors and sub distributors including tracking IMS, revenue, commitment to enable long term growth.

• Champion innovation and identify new opportunities via possible channels to accelerate business growth.

• Design & implement channel /business development initiatives, including exploring business models, support business case development, business expansion projects.

• Evaluate and select potential partners/distributors through proactive scouting and inquiries, conducting risk assessment and compatibility scans while leading engagement processes to design mutually beneficial partnership models.

Cross-Functional Collaboration

• Collaborate closely with Sales, Clinical teams, Regulatory Affairs, Supply Chain, Finance, and Customer Service teams.

• Act as the key interface between global/regional marketing teams and the local commercial organization.

• Ensure compliance with local regulatory requirements, BD policies, and ethical standards.

Customer & Stakeholder Engagement

• Engage with key customers, KOLs, laboratories, and hospital stakeholders to understand clinical workflows and unmet needs.

• Support strategic customer meetings, workshops, and scientific/educational events.

• Gather and translate customer insights into actionable product and marketing initiatives.

Forecasting & Business Performance

• Prepare demand forecasts and support S&OP processes in collaboration with supply chain and sales teams.

• Track sales performance, market share, and profitability metrics.

• Provide regular business reviews and performance updates to management.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

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Primary Work Location

IDN Jakarta - Sudirman Square Office Towers

Additional Locations

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