Job Summary

This role is responsible for the development and execution of marketing plans and programs in support of the MDS business objectives. The Senior Marketing Manager will lead the marketing function, as well as collaborating with other teams, to ensure that all marketing activities are aligned with the company’s overall strategy. They will be responsible for managing the marketing budget and ensuring that all marketing initiatives are delivered on time and within budget.

Job Description

• Serve as a marketing thought leader, developing and driving the strategy for multiple product platforms.

• Lead cross-functional teams in planning, organising and successful executing of plans.

• Demonstrated strategic input in the achievement of the annual MDS revenue and gross profit targets for ANZ; input in achievement of commercial commitments by controlling expenses to meet budget guidelines, delivering marketing activities within agreed budget.

• Develop and implement long term marketing strategy; able to express vision for a segment over the long term by developing a strategy that leads or shapes the market; identifies ideas with strong strategic value.

• Correctly creates primary and secondary defensive strategies.

• Demonstrates proficiency in creating a pricing strategy.

• Demonstrates proficiency in creating a branding strategy.

• Creates and executes a success digital strategy.

• Lead the development, implementation and execution of commercial and product marketing strategies and plans to achieve the business unit objectives. This includes, but is not limited to: market analysis, assessment, segmentation, targeting and demand forecasting, product launches, pricing strategies, development of demand generation campaigns and development of sales tools.

• Work closely with the Sales Clinical and BDXLeaders in identifying key trends and critical concepts and translating them into the marketing strategy for the business. Collaborate with Sales and Clinical Manager to ensure execution of annual plans and achievement of financial goals.

• Establish credibility throughout the organisation and with external stakeholders as an effective developer of solutions to business challenges.

• Guide marketing team through successful product launches.

• Manage and mentor a team of marketing professionals, providing guidance and feedback to help them grow in their careers.

• Stay up to date on latest marketing trends and best practices and share insights with the team on how they can be applied to our business.

Knowledge and Experience:

• Degree in Marketing or Business Administration or industry related discipline.

• Extensive experience as a marketing leader in the medical device / healthcare industry, hands-on Product Management experience advantageous

• Demonstrated leadership of cross-functional teams in planning, organising and successful executing of plans.

• Possess a strong understanding of both Sales & Marketing

• Prior marketing experience within ANZ markets

• Experience creating and executing growth plans is essential

• Strong business acumen and results oriented

• Demonstrated skills in managing a formal budget; expertise in establishing/ achieving expense and/or program budget; linking promotion and/or advertising budgets to results.

• Excellent presentation skills, both oral and written

• Clinical AND OR Sales experience advantageous

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