Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Campaigns & Digital Marketing Associate will lead the planning, execution, and optimization of multi-channel marketing initiatives across Diagnostic Solutions & Biosciences. This role combines digital program management, creative coordination, strategic marketing, and corporate account support to drive brand growth, customer engagement, and business results.

This role will establish and grow Life Sciences brand equity and improve the customer experience by leveraging the digital channel  It will include but not be limited to development and execution of the following platforms: Salesforce enablement, CRM, social media, with Omnichannel development and execution This individual will possess a broad understanding of traditional marketing channels, the latest trends in emerging media and digital channels.

This role will work closely with product managers to co-develop and execute omni-channel campaigns that amplify product narratives and support strategic marketing initiatives across the customer journey.  It will also participate in national sales meetings, training sessions, and special events, requiring occasional travel.

Job responsibilities

Digital Program Management

• Lead end-to-end execution of digital marketing programs, including campaign planning, timelines, budgets, and performance tracking.
• Collaborate with cross-functional teams (creative, product, sales, IT) to ensure seamless delivery of digital initiatives.
• Manage digital platforms (web, email, social, paid media) and ensure alignment with brand and business goals.

Marketing Communications & Creative Coordination

• Develop and execute integrated marketing communications strategies across digital and traditional channels.
• Coordinate creative development, including briefing, asset management, and approvals.
• Ensure brand consistency across all touchpoints and campaigns.

Omni-Channel Campaign Management & Customer Engagement

• Lead the strategy, development, and execution of integrated omni-channel marketing campaigns across digital, social, email, web, paid media, and traditional platforms to drive brand awareness, lead generation, and customer retention.
• Create compelling, audience-centric content tailored to each stage of the customer journey, ensuring consistency in messaging, tone, and visual identity across all touchpoints.
• Manage campaign calendars and workflows, coordinating cross-functional teams including creative, digital, product, and sales to ensure timely and effective delivery of marketing initiatives.
• Map and optimize the customer journey, identifying key engagement points and tailoring content and experiences to improve conversion, satisfaction, and loyalty.
• Monitor and analyze campaign performance, capturing key metrics such as engagement rates, conversion rates, ROI, and customer feedback to inform continuous improvement.
• Utilize marketing automation and CRM tools to personalize communications, segment audiences, and nurture leads through targeted content and timely follow-ups.
• Stay current with industry trends and platform innovations to enhance campaign effectiveness and introduce new engagement strategies.
• Support localization of globally produced marketing collaterals
• Support leadership with refinement of strategic presentations including Quarterly Townhall, ASR, Marketing Plans, Top X customer presentations, etc.

Education and Experience required:

• Bachelor’s degree in Marketing Communications, Business.
• 5+ years of experience in digital marketing, program management, or integrated marketing roles.

Knowledge and Skills required:

• Strong project management skills with the ability to manage multiple priorities.
• Proficiency in digital tools (e.g. Adobe Creative Suite, Marketo, Photoshop).
• Good communication, collaboration, and stakeholder management skills.
• Strategic thinker with a creative mindset and attention to detail.
• Highly organized, self-directed, and accountable.
• Operates independently and consistently follows through on commitments.
• Proven experience in brand guidelines, ensuring alignment in visual identity and messaging across all channels.

Preferred qualifications

• Proficient with digital tools e.g. Meta Business Suite, HubSpot, Veeva Vault, Google Ads, Lightroom.
• Proficiency with Salesforce.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. 

To learn more about BD visit https://bd.com/careers

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Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, the Accessible British Columbia Act, 2021, and any other applicable legislation, including provincial human rights legislation, Becton Dickinson will provide reasonable accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577.

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