Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Market Development Manager, Laboratory Solutions is responsible for shaping and executing the strategic direction of the Lab Automation, Data Management, ID/AST (Identification and Susceptibility Testing), and Informatics portfolios in the Canadian market. This role translates business strategy into impactful, customer-centric marketing programs that drive differentiation, value creation, and market growth.

In addition to portfolio ownership, the Market Development Manager leads national market development initiatives and serves as a subject matter expert, actively supporting the sales organization through customer engagements, technical consultations, and strategic positioning. This role plays a critical part in aligning commercial efforts with portfolio strategy to accelerate adoption and deliver measurable business outcomes.

Responsibilities:

• Management of the Laboratory Solutions product lines, portfolio includes BD Kiestra™, BD Phoenix™, BD Synapsys™ and Bruker MALDI
• Responsible for providing inputs into financial budgeting/forecasting and demand planning, and gross profit analysis
• Responsible for the launch process for managed products lines, including completing launch plans, pricing, promotion, and ensuring regional readiness to launch
• Responsible for identifying market trends, competition behaviors, and customer needs to maximize business opportunities and minimize potential threats
• Developing and executing against annual marketing plan and long-term strategic plans to respond to the needs of the Canadian market
• Support and participation in sales planning, opportunity management and customer engagements
• Responsible for ensuring that the Canadian sales team has appropriate tools, training and support required to enable sales and actively participate in sales presentations when requested.
• Developing and using relationships with the global platform to ensure Canadian needs are met and to provide input for new product developments
• Driving market development activities, including development of a strong Key Opinion Leader (KOL) network, engaging partners outside the clinical microbiology lab.

Education and Experience required:

• Bachelor’s degree in Life Sciences or Medical Laboratory Technologist (MLT) designation, combined with a Bachelor's or MBA.
• 5+ years of experience in the diagnostics industry, with a strong background in laboratory automation and informatics solutions.
• Brings deep expertise in the Canadian healthcare and diagnostics market, with a proven ability to navigate regional dynamics, regulatory frameworks, and customer expectations to drive adoption, growth, and strategic alignment across national portfolios.

Knowledge and Skills required:

• Exceptional presenter with the ability to communicate complex concepts clearly and persuasively across diverse audiences.
• Strong analytical mindset and financial acumen, enabling data-driven decision-making and strategic resource management.
• Highly collaborative team player, recognized for outstanding interpersonal and communication skills that foster trust and alignment.
• Influential cross-functional leader, able to drive initiatives and gain buy-in without formal authority.
• Skilled in executive-level engagement, with the ability to build strong relationships across all levels of management.
• Proven ability to manage multiple high-impact projects under tight deadlines, prioritize effectively, and deliver results.
• Organized, resourceful, and entrepreneurial, consistently identifying opportunities for innovation and improvement.
• Proficient with Microsoft office suite, Word, Excel, PowerPoint, Outlook.
• Understanding of the CLSI & EUCAST guidelines for Laboratories.

Preferred qualifications

• MBA or MSc/PhD is an asset
• Microbiology degree preferred
• Clinical Microbiology experience preferred
• Marketing and product launch experience an asset
• Bilingual English and French an asset
• Proficiency with Salesforce an asset

Physical demands & Work environment

• Ability to travel approximately 25% across Canada, as well as to Drachten (Netherlands) and Sparks (Maryland), for customer presentations, site visits, conferences, and BD internal meetings.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. 

To learn more about BD visit https://bd.com/careers

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Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, the Accessible British Columbia Act, 2021, and any other applicable legislation, including provincial human rights legislation, Becton Dickinson will provide reasonable accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577.

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