Job Description Summary

This role reports to the Marketing lead for MDS and involves leading the national marketing plan for identified World Wide platforms within the MDS Business. The position requires someone who can handle product positioning, customer segmentation, and development of annual strategic marketing plans.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Join us now as the Product Manager, MDS, where you will lead the national marketing plan for the identified World Wide platforms within the MDS Business. You will report to the Marketing lead for MDS, and, in this respect, will play a role in the planning and execution of the MDS Canada strategy for the identified product(s). Specifically, you will be accountable for the product positioning, customer segmentation and development of annual strategic marketing plans. Elements will include the planning and alignment of execution strategies to accelerate sales and expand MDS Canada’s footprint within specific growth platforms.

DUTIES & RESPONSIBILITIES:

• Develop and maintain expert market knowledge in terms of quantitative and qualitative market data

• Analyze, interpret and report market data and trends to assist with the deployment of specific actions to maximize business opportunities and minimize potential threats

• Assist with the development of annual business plans and long-term strategic plans

• Organize and co-ordinate product launches including support of regulatory strategy for product licensing

• Assist with the development and implementation of marketing communication programs across all elements of the communications mix

• Provide data, information and support to the MDS sales teams, enabling competitive advantages to be realized on a regional basis

• Align with the World Wide platform to forecast and build a national strategy for Canada

• Test and implement sales training to improve product positioning and brand

• Support and participate in sales planning, opportunity management and customer engagements

• Support and participate in GPO planning, RFP’s and unique market demands

• Support and participate in Clinical Services development of KOL’s / Advocacy strategies

• Support and maintain distributor relationships for key portfolios including execution of go-to-market strategies, pricing strategy, contract negotiations, and training.

Minimum Requirements:

• A BA or BSc degree (or equivalent)
• 2-5 years of marketing experience
• Excellent analytical skills and high levels of numeracy
• Strong team player with excellent communication skills
• Experience using Microsoft Office applications (particularly Excel, Word & PowerPoint)
• Self-initiative and ability to work without constant supervision
• Well-organized with excellent process management skills
• Strong customer focus
• Ability to travel, including internationally, up to 35%-40% of the time
• Minimum 4 days of in-office presence per week

Preferred Qualifications:

• Prior marketing experience
• MBA
• Medical device experience
• Understanding of CRM (SFDC) databases for marketing campaigns
• Bilingual in French/English

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. 

To learn more about BD visit https://bd.com/careers

Great Place to Work® has certified our workplace culture based on your feedback in the Trust Index® survey, and we've just published the news about us on their social media channels. You can check these out here. And if you think your friends and networks would be interested in knowing more about your workplace, sharing these posts is a great way to give them some insight!  

Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, the Accessible British Columbia Act, 2021, and any other applicable legislation, including provincial human rights legislation, Becton Dickinson will provide reasonable accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577.

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Required Skills

Optional Skills

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Primary Work Location

CAN Mississauga - Derry Road West

Additional Locations

Work Shift