Job Overview

We are seeking a proactive and detail-oriented U.S. Marketing Manager to support the execution of strategic marketing initiatives for our Plastic & Reconstructive Surgery (PRS) portfolio. This role will collaborate cross-functionally to drive GalaFLEX brand awareness, product adoption, and market growth. The ideal candidate will also play a key role in e-commerce optimization, sales enablement & training, and regional and national meetings. This role will report to the Senior US Market Development Manager and help develop U.S. strategic market development plans based on market conditions and best practices.

Key Responsibilities:

• Regional and National Meetings:
  • Coordinate logistics and marketing efforts for regional and national conferences including registration, booth set-up, lead generation, post-conference follow-up and performance tracking
• Content Management & E-Commerce Optimization:
  • Assists with brand strategy and message development for new and existing products 
  • Own and manage Showpad and SFDC, ensuring content is current, organized, and easily accessible
  • Subject matter expert on product and customer segment to partner with Digital Acceleration team to map digital strategy (including social and eCommerce) and drive process requirements for successful customer adoption
  •  Engage in MLR process for regional approvals of new messaging, materials and initiatives
• Sales Enablement & Customer Care:
  • Supports marketing programs, projects, and commercial activities including the development of sales tools
  • Create and maintain high-impact sales materials (e.g., competitive collateral, sizzle rings, one-pagers)
  • Support customer care initiatives to drive seamless sales processes, billing resolutions, and order management operations
  • Utilizes analytics and CRM to effectively manage customer data, track engagement, and support sales alignment
• Field Engagement & Training:
  • Serves as a product champion to provide technical support to cross-functional teams, and assist in training, meetings, and conventions nationally
  • Gather feedback from field teams to inform strategy and initiatives
  • Collaborates with PRS and other business leaders to support strategic customer initiatives  
• US Market Sensing and Competitive Analysis
  • Develops detailed knowledge of regional markets trends, issues, etc. to provide guidance and challenge local decisions, assumptions, and results 
  • Conducts market research and competitive analysis in collaboration with Global Marketing to identify trends and opportunities in the market 
  • Actively encourages and supports a positive culture within the PRS team and the AR&R Platform

Qualifications:

• Minimum of 5 years' marketing experience including downstream marketing in the medical device or combination drug/device industry with a bachelor’s degree required or a minimum of 4 years' marketing experience including downstream marketing experience in medical device or combination drug/device industry with an MBA or MS degree
• Previous experience in women's health or plastic surgery a plus
• Ability to travel domestically (up to 15%) and flexibility to accommodate different time zones required
• Ability to effectively work cross-collaboratively in a fast-paced, high-growth, matrixed environment required
• Analytical and process-oriented with the ability to translate general ideals, concepts, and trends into actionable plans and financial outcomes required
• Strong organizational and project/event management skills required
• Excellent communication, written, and interpersonal skills required
• Proficiency with Microsoft Office Suite and marketing platforms (CRM, Social Media tools) required
• Aspires to future leadership roles in Marketing or Sales

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.