As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

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Job Description

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters.

Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.” 

About the role:

Waters Biosciences is seeking a dynamic and strategic Global Marketing Manager to lead the evolution, performance, and long term success of our Research Use Only (RUO) Flow Cytometry Instrument portfolio. This role plays a critical part in shaping the customer experience and commercial outcomes for a broad global install base—spanning proven legacy platforms and recently launched next generation instruments.

As the global owner of on market RUO instruments, you will drive lifecycle strategy from sustainment through end of life, ensuring product vitality, operational excellence, and seamless customer transitions—all while maximizing business performance in partnership with cross functional and regional teams.

Key responsibilities will include:

Product Lifecycle and Portfolio Leadership

• Lead global lifecycle strategy for legacy and next‑generation RUO instrument platforms, guiding products through sustainment, optimization, and end‑of‑life with a strong customer and business focus.
• Own end‑to‑end product management accountability for on‑market RUO instruments, including coordination of sustaining engineering, quality and supply issue triage, documentation updates, and field support needs.
• Drive global portfolio positioning, pricing, and brand strategies, aligning inventory and commercial priorities to support regional sales execution.
• Deliver Segment Marketing workstream milestones in accordance with Design Control and Global Product Development processes.
• Track and act on KPIs related to adoption, usage growth, roadmap execution, and revenue and margin contribution.

Cross-Functional & Regional Leadership

• Serve as the global lifecycle management lead, partnering closely with Segment Marketing, Regional Marketing, Operations, and Service to ensure execution excellence across sustaining, lifecycle, and EOL initiatives.
• Influence and align stakeholders across functions to translate lifecycle strategy into coordinated, on‑time execution.

Install-Base Insights & Business Performance

• Leverage customer, install‑base, and operational insights to prioritize sustaining investments, part changes, and Last Time Buy (LTB) strategies.
• Balance serviceability, regulatory, and quality requirements to optimize customer satisfaction while meeting business performance objectives.
• Ensure lifecycle decisions are data‑driven, transparent, and aligned with enterprise KPIs.

End-of-Life (EOL) Management

• Lead global EOL planning and communications, including customer notifications, FAQs, timelines, and service support policies.
• Partner with Operations and Service to define and execute effective LTB and serviceability strategies, ensuring regulatory compliance and smooth customer transitions.
• Act as a trusted point of leadership during EOL, aligning internal teams and supporting customers through change.

About you:

The ideal candidate is a strategic, data driven leader capable of influencing cross functional and regional partners to deliver a consistent and customer centric experience worldwide. The candidate is required to have strong interpersonal skills and work with multiple internal stakeholders to drive highly visible and time-sensitive projects.

Required education and experience

• Bachelor’s degree in engineering, life sciences, business, or a related field. 
• At least 7 years of Product Management / PLM / Product Marketing experience within scientific instrumentation / life sciences or related technical field
• General knowledge of the Life Sciences market as well as the sales, operations, and marketing functions.
• Scientific and technical knowledge with the ability to develop and review technical product specifications and applications development plans.
• Demonstrated strategic thinking and implementation skills; proven analytical skills with ability to translate data into actionable plans.
• Requires the ability to develop comprehensive business cases with detailed financial analysis.
• Proven success leading global sustaining programs.
• Experience working in and/or leading teams in cross-functional environments and/or complex matrix organizations.
• High level of personal effectiveness with excellent communication skills
• Ability to travel up to 25%

Preferred qualifications:

• MBA or Advanced degree in Immunology or Cell Biology or related scientific discipline
• Specific understanding and/or experience with flow cytometry is highly preferred.
• Experience with hardware and software product lifecycle management.
• Familiarity with regulated environments and service driven commercial models.
• Prior product management and cross-functional leadership experience.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - Milpitas 135

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$143,300.00 - $236,500.00 USD Annual