Sr Manager, Omnichannel Marketing & Brand Engagement

Remote, Multiple Locations

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Job ID: R-555426
Category: Marketing
Location: Multiple Locations

Bâtissez une carrière en marketing où stratégie, créativité et résultats commerciaux convergent

Chez BD, les professionnels du marketing façonnent la manière dont les solutions de santé sont comprises, adoptées et valorisées. Vous traduirez l'innovation de pointe en valeur bien définie – en travaillant sur plusieurs marques, portefeuilles et marchés pour stimuler la croissance, renforcer l'engagement des client·e·s et soutenir de meilleurs résultats pour les patient·e·s.

Que votre expérience soit en marketing numérique, en gestion de produits, en développement des affaires, en communications ou en marketing commercial, BD offre l'envergure, les ressources et l'autonomie nécessaires pour bâtir des idées qui donnent des résultats – et une carrière qui continue d'avancer. En rejoignant l'une des plus grandes entreprises mondiales de technologie médicale, vous façonnerez des solutions qui influencent les systèmes de santé à l'échelle mondiale.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Shape the future of customer engagement in Advanced Patient Monitoring

Are you passionate about transforming how healthcare companies engage with clinicians and customers?

We are looking for a Senior Manager, Omnichannel Marketing & Brand Engagement, Europe to lead how BD Advanced Patient Monitoring connects with customers, clinicians and scientific communities across Europe.

This is a highly visible European leadership role at the intersection of Marketing, Commercial, Medical Affairs and Professional Education. You will shape our regional brand and omnichannel strategy, accelerate digital and AI-enabled marketing capabilities, and create connected customer experiences across digital, field, educational and scientific touchpoints.

Leading a team across Brand, Digital Marketing, Congresses and Scientific Engagement, you will have the opportunity to influence how we engage the market, strengthen customer advocacy and support growth across one of the most dynamic areas of MedTech.

Your key responsibilities

In this role, you will:

Lead the European brand and omnichannel strategy across the Advanced Patient Monitoring portfolio.
Shape integrated customer journeys connecting digital, field, educational, scientific and congress interactions.
Accelerate innovation through digital marketing, marketing technology and AI-enabled capabilities.
Lead BD's presence at major European scientific congresses, delivering impactful and differentiated customer experiences.
Build strong partnerships with scientific societies, key opinion leaders and clinical communities.
Develop compelling scientific communications, thought leadership and educational engagement programs.
Partner closely with Commercial, Medical Affairs and Professional Education teams to drive customer adoption and business growth.
Strengthen demand generation, lead management and customer engagement programs, with a strong focus on measurable impact.
Lead, coach and inspire a high-performing European team, fostering collaboration, innovation and accountability.
Manage marketing investments, agencies and external partners while ensuring strong performance measurement and ROI.

What will make you successful

We are looking for an experienced marketing leader who combines strategic thinking, digital expertise and strong customer orientation.

You will ideally bring:

Significant experience in regional or European marketing, ideally within MedTech, healthcare, life sciences or another complex B2B environment.
Strong expertise in omnichannel marketing, customer engagement and brand strategy.
Experience driving digital transformation, marketing technology and data-driven marketing initiatives.
A strong understanding of how to build effective end-to-end customer journeys.
Experience working with scientific communities, KOLs, professional societies and/or major industry congresses.
Proven ability to influence and collaborate across Marketing, Sales, Medical and other cross-functional teams.
Strong people leadership skills, with experience developing and inspiring high-performing teams.
A commercial and analytical mindset, comfortable connecting marketing activities to customer impact, demand generation and business outcomes.
Excellent stakeholder management and communication skills in an international, matrix environment.

Why join us?

This role offers a unique opportunity to:

Shape the European omnichannel vision for Advanced Patient Monitoring.
Lead the convergence of brand, digital, AI, scientific engagement and congress strategy.
Influence senior stakeholders and scientific communities across Europe.
Build innovative approaches to customer engagement with measurable business impact.
Lead and develop a talented European marketing team.
Play a key role in strengthening BD's position as a trusted partner in patient monitoring.

If you are excited by the opportunity to combine strategic marketing, digital innovation, scientific engagement and people leadership, we would love to hear from you.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

FRA Grenoble

Additional Locations

ESP San Agustin del Guadalix, ESP Valencia - Paterna

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

€81 800,00 - €130 850,00 EUR Annual

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Profil de réussite

Qu'est-ce qui distingue les professionnels du marketing qui réussissent? Vous êtes susceptible de vous épanouir en marketing chez BD si vous êtes :

Axé·e sur les résultats
Autonome
Stratégique
Collaboratif·ve
Créatif·ve
Adaptable

Prêt·e à faire une différence?

Chez BD, le marketing est un moteur de croissance. Voici un environnement pour les professionnels du marketing qui recherchent l'influence et la responsabilité. Vous collaborerez étroitement avec les ventes, la R et D et la direction pour donner vie aux stratégies, en vous basant sur des données solides, des marques de confiance et la liberté d'innover avec intention.

Découvrez comment notre travail a un effet réel et humain sur la vie d'un patient – exactement le type de récit puissant que les professionnels du marketing de BD propagent chaque jour.

Un lieu de travail axé sur les personnes

« J'avais entendu de bonnes choses à propos de BD et de la culture qui y règne. Lorsque j'ai rencontré le recruteur, je voulais m'assurer que la conversation portait autant sur le fait que BD soit un bon choix pour moi que sur le fait que je sois un bon choix pour l'entreprise. Je ne peux vraiment pas assez dire à quel point la culture de BD est formidable. »

Jessica Pryor

Directrice Principale, Marketing HealthSight – San Diego, CA, États-Unis
« Chez BD, je suis habilité à rester curieux, à solliciter de la rétroaction et à adopter l'innovation. Cette culture me motive à sortir de ma zone de confort et à livrer des résultats significatifs. Ce qui distingue vraiment BD, c'est la façon dont les perspectives diverses sont non seulement accueillies, mais célébrées – menant à des solutions plus innovantes et à un sentiment d'unité plus fort. Ici, remettre en question le statu quo va de pair avec le respect mutuel et le soutien pour la croissance de chacun. »

Fathul Munir Darosa

Chef de Produit – Jakarta, Indonésie
« Il y a tellement de possibilités ici. Nous ne risquons pas de manquer de domaines où soutenir et éduquer nos client·e·s et aider à améliorer les soins aux patient·e·s chez BD. En plus de ma propre croissance, j'ai vu beaucoup de collègues progresser au sein de l'organisation grâce à des occasions supplémentaires. Il n'y a jamais une journée où je ne suis pas mise au défi ici. »

Shannon Hillyer

Directrice Principale, Solutions Clients Mondiales
« Chez BD, notre culture d'apprentissage continu et notre mentalité de croissance nous permettent de nous épanouir dans nos rôles. Grâce au développement continu et à la collaboration interfonctionnelle, nous améliorons nos compétences et notre expertise produit – ce qui stimule l'innovation et l'excellence opérationnelle. En faisant preuve d'adaptabilité et de responsabilité, nous amplifions notre influence et offrons une valeur exceptionnelle tant au sein de l'organisation qu'aux client·e·s que nous servons, tout en faisant progresser l'excellence dans les solutions de santé. »

Inn Yuan Lai

Chef de Produit, Gestion des Échantillons – Singapour, Asie du Sud-Est