Marketing Manager, TTM
In-Office, Minato-ku, Tokyo
- Job ID
- R-549820
- Category
- Marketing
- Location
- Japon
Bâtissez une carrière en marketing où stratégie, créativité et résultats commerciaux convergent
Chez BD, les professionnels du marketing façonnent la manière dont les solutions de santé sont comprises, adoptées et valorisées. Vous traduirez l'innovation de pointe en valeur bien définie – en travaillant sur plusieurs marques, portefeuilles et marchés pour stimuler la croissance, renforcer l'engagement des client·e·s et soutenir de meilleurs résultats pour les patient·e·s.
Que votre expérience soit en marketing numérique, en gestion de produits, en développement des affaires, en communications ou en marketing commercial, BD offre l'envergure, les ressources et l'autonomie nécessaires pour bâtir des idées qui donnent des résultats – et une carrière qui continue d'avancer. En rejoignant l'une des plus grandes entreprises mondiales de technologie médicale, vous façonnerez des solutions qui influencent les systèmes de santé à l'échelle mondiale.
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Marketing Manager, TTM (Targeted Temperature Management) — Japan
Department: Urology and Critical Care (UCC)
Reports to: Marketing Director, Japan (UCC)
Direct reports: 1 (scope expected to evolve as the business transforms)
Travel: Up to 30%, domestic with occasional international travel
Business Context
Japan represents one of the largest TTM installed bases globally, built over nearly two decades of market development. The business is now at a strategic inflection point: converting extensive system placement into sustained utilization growth, evolving the go-to-market and channel model, and strengthening integration between local execution and global strategy. This role sits at the center of that transformation and is expected to help lead the next phase of the business's organizational evolution, with scope anticipated to expand to capital placement, renewal, and S&R commercial programs as the business model evolves.
Role Summary
The Marketing Manager, TTM leads downstream marketing for the Targeted Temperature Management portfolio in Japan, with a clear mandate: convert one of the world's largest TTM installed bases into sustained utilization growth. While system placement across Japan's critical care facilities is extensive, per-facility utilization varies widely — this role owns the strategy and execution to close that gap.
The position leads the TTM downstream marketing function, including one direct report, with significant cross-functional leadership across sales, channel partners, and global marketing. The role drives field and channel enablement in close partnership with sales and the distribution partner, and translates current clinical evidence in temperature management into credible, locally relevant adoption programs. It also serves as the voice of the Japan market to global marketing, ensuring global strategy and resources reflect local reimbursement and clinical realities.
Key Responsibilities
Utilization & adoption strategy
- Segment the installed base and identify the clinical, economic, and operational drivers that differentiate high- and low-utilization facilities; design and execute facility-level adoption programs accordingly
- Own consumable (sell-out) growth targets and the marketing plan to achieve them
Field & channel enablement
- Develop and continuously improve selling tools: playbooks, talk tracks, objection-handling guides, in-service and clinical education materials
- Partner with sales leadership to build key account management capability, and support alignment of distribution partner activities with adoption priorities
Clinical evidence & professional education
- Translate current TTM evidence and guidelines into scientifically credible messaging for emergency medicine, critical care, and cardiology audiences
- Build and maintain KOL relationships; plan and execute conference presence, seminars, and peer-to-peer education programs
Market access & value communication
- Develop value messaging that reflects Japan's reimbursement structure and hospital economics; identify and address economic barriers to utilization in partnership with market access functions
Global liaison
- Represent Japan market context (reimbursement, competitive dynamics, channel structure) to global marketing; localize global assets and feed field intelligence into global strategy
Team leadership & performance
- Lead, coach, and develop the direct report; build marketing capability across the extended commercial team
- Define and track leading indicators of adoption (e.g., active accounts, utilization per installed unit) and report progress to leadership
Business evolution (expanding scope)
- As the business model evolves, lead commercial programs spanning the full capital lifecycle — new placements, renewals, and S&R — integrating capital and consumable strategies into a unified account approach
Success in the First 12 Months
- Installed-base segmentation and facility-level adoption playbook established and in active use by the field
- Measurable improvement in consumable utilization within priority accounts
- Field enablement toolkit (playbooks, talk tracks, in-service materials) delivered and adopted by sales and channel partners
- Leading-indicator dashboard in place and driving monthly commercial reviews
- Credible working relationships established with key opinion leaders and with global marketing counterparts
Candidate Profile
Required Experience & Qualifications
- 8+ years in medical device commercial roles, with at least 3 years in downstream/product marketing (candidates with strong sales-to-marketing transition backgrounds welcome)
- Experience in critical care, emergency medicine, or adjacent acute-care clinical environments strongly preferred
- People management experience, or demonstrated readiness to lead and develop others
- Business-level English (written and spoken) — this role communicates regularly with global marketing — and native-level Japanese
- Bachelor's degree required; clinical background or MBA a plus
Core Capabilities
- Adoption & utilization marketing — proven ability to drive consumable pull-through in an installed-base business; understands that utilization is won facility by facility, not through broad campaigns
- Field & channel enablement — track record building selling tools, playbooks, and training that measurably change field behavior; comfortable working with and through distribution partners
- Clinical credibility — able to digest clinical evidence and guidelines and engage physicians (emergency medicine, intensive care, cardiology) as a credible counterpart
- Market access literacy — working knowledge of Japan's reimbursement system and hospital economics, and how they shape adoption decisions
- Analytical rigor — facility segmentation, KPI/leading-indicator design, and data-driven prioritization
- Cross-cultural collaboration — effective advocate for local market realities within a global organization; able to influence without authority
- Leadership through change — comfortable operating amid business model and organizational evolution; builds capability in others
Strongly Preferred
- Capital equipment business experience — commercial models spanning capital placement, renewal cycles, and service/rental (S&R) revenue; understanding of hybrid capital + consumable P&L dynamics
- Experience supporting business transformation, channel model change, or business integration
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
JPN Tokyo - Minato-kuAdditional Locations
Work Shift
Profil de réussite
Qu'est-ce qui distingue les professionnels du marketing qui réussissent? Vous êtes susceptible de vous épanouir en marketing chez BD si vous êtes :
- Axé·e sur les résultats
- Autonome
- Stratégique
- Collaboratif·ve
- Créatif·ve
- Adaptable
Prêt·e à faire une différence?
Chez BD, le marketing est un moteur de croissance. Voici un environnement pour les professionnels du marketing qui recherchent l'influence et la responsabilité. Vous collaborerez étroitement avec les ventes, la R et D et la direction pour donner vie aux stratégies, en vous basant sur des données solides, des marques de confiance et la liberté d'innover avec intention.
Découvrez comment notre travail a un effet réel et humain sur la vie d'un patient – exactement le type de récit puissant que les professionnels du marketing de BD propagent chaque jour.
Un lieu de travail axé sur les personnes
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« J'avais entendu de bonnes choses à propos de BD et de la culture qui y règne. Lorsque j'ai rencontré le recruteur, je voulais m'assurer que la conversation portait autant sur le fait que BD soit un bon choix pour moi que sur le fait que je sois un bon choix pour l'entreprise. Je ne peux vraiment pas assez dire à quel point la culture de BD est formidable. »
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« Chez BD, je suis habilité à rester curieux, à solliciter de la rétroaction et à adopter l'innovation. Cette culture me motive à sortir de ma zone de confort et à livrer des résultats significatifs. Ce qui distingue vraiment BD, c'est la façon dont les perspectives diverses sont non seulement accueillies, mais célébrées – menant à des solutions plus innovantes et à un sentiment d'unité plus fort. Ici, remettre en question le statu quo va de pair avec le respect mutuel et le soutien pour la croissance de chacun. »
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« Il y a tellement de possibilités ici. Nous ne risquons pas de manquer de domaines où soutenir et éduquer nos client·e·s et aider à améliorer les soins aux patient·e·s chez BD. En plus de ma propre croissance, j'ai vu beaucoup de collègues progresser au sein de l'organisation grâce à des occasions supplémentaires. Il n'y a jamais une journée où je ne suis pas mise au défi ici. »
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« Chez BD, notre culture d'apprentissage continu et notre mentalité de croissance nous permettent de nous épanouir dans nos rôles. Grâce au développement continu et à la collaboration interfonctionnelle, nous améliorons nos compétences et notre expertise produit – ce qui stimule l'innovation et l'excellence opérationnelle. En faisant preuve d'adaptabilité et de responsabilité, nous amplifions notre influence et offrons une valeur exceptionnelle tant au sein de l'organisation qu'aux client·e·s que nous servons, tout en faisant progresser l'excellence dans les solutions de santé. »
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