We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

JOB DESCRIPTION — Deputy Marketing Manager (Peripheral Vascular)

India – South Asia | BDI Peripheral Vascular Business

Position Summary

The Deputy Marketing Manager (DMM) supports the execution of marketing strategies to drive growth for the Peripheral Vascular (PV) portfolio across India & South Asia. The role focuses on market development, product launch support, demand generation, clinical marketing, and field enablement. This position is suited for a high‑potential marketer with 3–5 years of experience seeking expanded strategic and operational responsibilities in a fast‑growing, clinically complex category.

Key Responsibilities

Marketing Strategy & Portfolio Support

• Support annual marketing plans, therapy growth strategies, and portfolio performance tracking.
• Conduct market analysis, competitor mapping, and opportunity sizing.

Product Launch & Clinical Marketing

• Assist in launch planning, messaging development, training content, and post‑launch tracking.
• Develop clinical materials, product collaterals, case studies, and therapy education tools.

Demand Generation & Field Support

• Execute marketing campaigns, workshops, CMEs, and customer‑facing programs.
• Create field enablement tools (selling aids, objection handling, competitive briefs).

KOL Engagement & Market Development

• Support KOL identification, scientific events, advisory boards, and Centers of Excellence initiatives.
• Coordinate clinician engagement and therapy awareness programs.

Insights, Analytics & CRM

• Analyze sales data, funnel metrics, and campaign effectiveness.
• Maintain marketing dashboards, trackers, and CRM‑based insights.

Cross‑Functional Collaboration

• Work with Sales, Medical Affairs, Supply Chain, Operations, Finance, and Channel Teams for seamless execution.
• Support channel partners with marketing materials and product information.

Compliance & Documentation

• Ensure adherence to healthcare compliance and internal approval processes.
• Maintain accurate documentation of marketing activities and budgets.

Qualifications

Education

• Bachelor’s degree or Graduate
• MBA in Marketing preferred.

Experience

• 3–5 years of marketing experience in medical devices, healthcare, diagnostics, or life sciences.
• Exposure to product launches, field support, and clinician engagement preferred.

Skills & Competencies

• Strong analytical and strategic thinking abilities.
• Excellent communication and presentation skills.
• Strength in project management, execution, and cross-functional teamwork.
• Proficiency in MS Office (Word, Excel, PowerPoint); exposure to SAP/CRM preferred.
• High learning agility and ability to work in a matrix environment.
• Willingness to travel for field programs and customer events.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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