As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters.  

Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide

Key Responsibilities

Go-to-Market Strategy and Execution

• Develop and implement go-to-market (GTM) strategies for product launches, aligning with cross-functional teams to ensure timely and impactful delivery.

• Partner with regional teams to adapt global marketing strategies for local market needs, ensuring compliance with regulatory and cultural considerations.

• Act as a key liaison between internal teams and external marketing partners, encouraging teamwork to implement critical initiatives optimally.

Customer Insights and Messaging

• Develop compelling, differentiated messaging and positioning tailored to target markets and audiences.

• Define and refine customer personas, journey maps, and segmentation strategies to guide targeted marketing efforts.

• Engage with customers, key opinion leaders (KOLs), and internal team members to capture insights, validate messaging, and improve/refine market positioning.

Campaigns and Lead Generation

• Compose and implement multi-channel marketing campaigns to drive brand awareness, customer engagement, and lead generation.

• Drive customer onboarding and adoption through targeted marketing efforts, ensuring flawless integration and happiness.

• Supervise and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and improve return on investment.

Teamwork and Sales Enablement

• Collaborate with Product Management, R&D, Segment Marketing, and Applications teams to align marketing initiatives with product features and market demands.

• Conduct competitive analysis to evaluate marketing strategies, identify growth opportunities, advise product positioning, and build marketing plans.

• Partner with Product Management to develop and deliver sales enablement tools, including presentations, case studies, and sales playbooks, to support customer acquisition and retention.

Qualifications Experience

• Bachelor’s degree in marketing, business, life sciences or a related field; MBA preferred. 5+ years of experience in product marketing, marketing, or related experience

• Proven track record of leading successful product launches and driving market adoption in highly technical industries.

• Sophisticated knowledge and expertise in crafting GTM strategies, value propositions, and customer-centric messaging.

• Strong analytical skills, with experience using data to guide decisions and measure marketing performance.

• Outstanding communication and presentation skills, with experience engaging technical and executive audiences.

• Demonstrated ability to work effectively across regions, cultures, and cross-functional teams.

Preferred Experience

• Experience in clinical marketing within women’s health and cancer diagnostics, with working knowledge of healthcare provider dynamics and reimbursement in regulated markets.

Travel Requirements

• Domestic and international travel up to 30%.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

.

Primary Work Location

USA MD - Sparks - 7 Loveton Circle

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$134,100.00 - $214,500.00 USD Annual