We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Marketing Specialist is a member of the Downstream Peripheral Arterial Disease (PAD) Marketing team and will assist in developing and implementing strategic and tactical downstream marketing initiatives for a key PAD product and/or market segment on a global basis to help drive portfolio direction and growth. The Marketing Specialist also participates in product development and lifecycle management activities aligned with PAD product and market segment responsibility.

Job Responsibilities:

• Lead the general management of product franchise including global commercial strategy, financial performance, demand and supply planning, budget management, product line resolution, sustaining activities, sales engagement and training, and collaboration with global marketing entities

• Develop and implement bold, comprehensive product marketing plans including strategic and technical components that drive business growth & market penetration

• Communicate with domestic sales force and global marketing entities (directly and through international marketing).

• Identify and communicate market trends to division management and internal “team.”

• Form relationships with and know key customers/distributors and major buying groups.

• Forecast sales volume, monthly and long-term.

• Budget administration (promotional and expense).

• Profit and loss responsibility for product line.

• Identify and develop marketing programs, sales tools and promotions.

• Develop and deliver annual global marketing and strategic plans

• Recommend product line modifications, extensions, new products and product deletions

Required Qualifications:

• Bachelor’s Degree required, MBA preferred

• 1+ years of experience in a similar role required

• Prior healthcare marketing experience preferred

Required Skills:

• Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management abilities

• Excellent problem-solving, critical thinking, and investigative skills

• Experience working in, marketing, health-tech, or healthcare industry preferred

• Understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics

• Substantial knowledge of marketing concepts and principles

• Ability to create comprehensive marketing strategies with supporting plans and the ability to implement.

• Possess a clinical knowledge related to hospital environment, clinical practice and reimbursement policies preferred

• Strict attention to detail and ability to be critical in an often ambiguous environment

• Ability to interact with senior internal and external personnel on significant matters often requiring coordination between organizations across business units

• Ability to lead challenging priorities across multiple product lines

• Ability to create and maintain Excel financial/forecast models to support cases, market segment evaluations and commercial pathways for short-term and long-term initiatives

• Ability to work in a team environment, working closely with global marketing team, key opinion leaders and regional sales teams

• Willing to take action with demonstrated ability to get results

• Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing

At BD, we prioritize on-site collaboration because we believe it cultivates creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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