Senior Manager, Marketing

In-Office, Gurgaon, Haryana

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Job ID: R-550300
Category: Marketing
Location: Gurgaon, India

Build a marketing career where strategy, creativity and commercial impact converge

At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.

Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Principle Responsibilities

Supports in developing & implementation of portfolio strategy for driving the growth agenda.
Crafting an objective driven Annual Marketing Plan basis the customer needs with well-articulated value proposition in accordance with the overall business strategy.
Own & drive implementation of marketing initiatives captured in AMP with clearly defined metrics, viz. New Product Introductions, product Upgrades, Competitive Conversions.
Keep a watch on competitors business & products and anticipates the impact on BD business based upon how they compete against BD.
Develops segment appropriate marketing communication plan and ensures the communication messages are adapted to each target segment consistent with company positioning.
Creates, executes & delivers competitively robust, practical GTM strategies and 1-3 year marketing plans aimed at accelerating growth.
Proactively engage with customers to gain insights & market intelligence by working closely with KAM teams.

Unique Knowledge & Skills

Marketing

Ability to read, assess, comprehend & apply the trends, behaviours of market viz. products & customers. Translate these understanding in developing & implementing marketing interventions for brand/portfolio in alignment with the overall strategy of the portfolio focusing at desired business outcomes.

Customer Orientation

An urge to constantly reach & exceed customer expectations. The individual understands comprehensively the customer’s business objectives and also their underlying needs. Should be able to strengthen BDs position as trusted advisor to the customer in most of their important business decisions. Should be able to demonstrate patience and perseverance while dealing with internal as well as external customer stakeholders.

Analytical Expertise

Should possess the ability to grasp, identify and logically analyze direct as well as surrogate data markers and apply the insights keeping in mind short term as well as strategic goals of business. It includes the urge to update his/her business awareness by a constant drive to seek and collate information / data and critically analyze it to arrive at productive fact based estimations.

Self-Starter / Planner/ Organizer

A self-starter who have a desire to take initiatives, meticulously plan up to the last mile & organize work priorities with focus on business & customer deliverables. In built desire to gain & enhance product knowledge and be prepared to respond to any query on the same. Design and organize programs / seminars / workshops / roadshows based on latest trends, customer demands, and therapy and product evolution resulting into addressing customer needs and/or helping generate new business leads.

Inter-personal & Communication Skills

Execllent in written & verbal communication skills. Able to strike easy connect with key stakeholders across business domains & with cross functional teams vz. SCM, Finance, RA, Business Development, Marketing both internally as well as within customer organization.

BD Success Factors

Customer Focus
Result and action orientation
Problem solving and analytical thinking
Ability to deal with Ambiguity
Team player

Internal Contacts

Director –BD Medical, Pharmaceutical Systems, India
National Sales Manager & Regional Sales Manager
KAMs
CQA&TS team
Deputy Manager Marketing Pharma Systems
Regional/WW Marketing & Strategy teams /Platform Leaders

External Contacts

Key Customer Stakeholders viz. Marketing, Strategy, Business Development, Packaging & R& D teams
Industry Associations
BD’s strategic Business partners
PR and marketing agencies

Critical Challenges

Develop and Manage relationships with Marketing/Strategy & BD teams of key customers by educating them on the new trends, concepts and developments in the field of primary packaging devices.
Maintain the cutting edge in marketing programs to accelerate growth for the portfolio.
Align and drive growth initiatives and garner support from various stake holders across the country, region and WW teams.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

IND Gurgaon - Signature Towers B

Additional Locations

Work Shift

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Success Profile

What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:

Results driven
Self-starter
Strategic
Collaborative
Imaginative
Adaptable

Ready to make an impact?

At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.

Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.

Hear from Our Associates

"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."

Jessica Pryor

Senior Manager, HealthSight Marketing – San Diego, CA, United States
"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."

Fathul Munir Darosa

Product Manager – Jakarta, Indonesia
"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."

Shannon Hillyer

Sr. Dir., Global Customer Solutions
"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."

Inn Yuan Lai

Product Manager, Specimen Management – Singapore, South East Asia