Marketing Manager, Data & Analytics

In-Office, Durham, NC

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Job ID: R-552926
Category: Marketing
Location: Durham, North Carolina

Build a marketing career where strategy, creativity and commercial impact converge

At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.

Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the role:

This individual will own the global product strategy and lifecycle management for the Data & Analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions.

Key Responsibilities:

Lead product management for the data and analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions
Use customer insights to define data and analytics product roadmaps to drive incremental customer value
Serve as Marketing Core Team Lead for data and analytics innovation programs
Partner closely with the data and analytics marketing lead for the medication adherence portfolio to harmonize the strategy across product portfolios
Define monetization strategy for data and analytics portfolio
Effectively partner with product managers and Data & Analytics Core Team to prioritize and execute product roadmap and commercial strategy to ensure achievement of budgets, annual strategy review (ASR) plans, and longer-term sustainable growth in all customer segments
Conduct market research and competitive analysis to inform marketing tactics and portfolio roadmap

Required Qualifications

Bachelor’s Degree in Marketing, Business, Engineering, Life Sciences, or related field
At least 5 years of product management, marketing, business development, innovation, or strategic planning experience
Experience in automation and/or data & analytics solutions highly preferred
Must have pricing strategy experience
Ability to influence without authority and effectively work cross-culturally in a fast-paced, high-growth, matrixed environment
Analytical and process-oriented with the ability to translate general ideals, concepts, and trends into actionable plans and financial projections
Effectively prioritizes and allocates resources to drive most impactful business outcomes. Ability to work on several projects simultaneously.
Ability to report onsite in Durham, NC at least 4 days a week
Flexibility to accommodate different time zones and travel up to 25% domestically and internally

Preferred Qualifications:

MBA
Healthcare/Life Science industry experience
Experience with technical product management
Experience with revenue responsibility

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

USA NC - Durham - Roche Drive

Additional Locations

Work Shift

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Success Profile

What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:

Results driven
Self-starter
Strategic
Collaborative
Imaginative
Adaptable

Ready to make an impact?

At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.

Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.

Hear from Our Associates

"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."

Jessica Pryor

Senior Manager, HealthSight Marketing – San Diego, CA, United States
"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."

Fathul Munir Darosa

Product Manager – Jakarta, Indonesia
"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."

Shannon Hillyer

Sr. Dir., Global Customer Solutions
"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."

Inn Yuan Lai

Product Manager, Specimen Management – Singapore, South East Asia